What 5 Things your Enterprise Mobile App needs Today?
As per data revealed from Flurry, smartphone’s native app usage continues to grow, as opposed to mobile web. It states that users spent 2 hrs, 42 mins daily on mobile as of March 2014. This is up from 2 hrs, 38 mins a year ago. Mobile app usage accounts for 2 hrs, 19 mins of that time spent.
Not surprisingly, mobile web usage has fallen from 20% of the U.S. consumer’s time in 2013, to only 14% or 22 mins daily, as of last month.
Flurry CEO, Simon Khalaf says, this data means that the mobile browser has become just ‘a single application swimming in a sea of apps.’
Mobile offers unique, interesting and user-focused platform to enterprises. It increases the success rate of user-interactions via responsive designs, structured interfaces and present streamlined development opportunities.
Having said that, let us find out 5 vital features every enterprise mobile app developer can build on.
1. User Value
To effectively communicate value, mobile app developers have to build intuitive apps. Those that guide users from one step to the other and easily inform them of what must be done?
For an application to be truly successful, it has to solve problems. It has to offer custom solutions to its unique users. Whether your enterprise app offers a product or service, it must cater to a niche audience. The app offerings must be direct, precise and clear. Later on, it can be coupled with relevant features to provide added-value.
2. Actionable Content
Do not beat around the bush. The enterprise app must feed-the-need, i.e, offer, just the kind of information users are looking for. Users must be able to quickly access records all within a swipe or tap for public or private data.
The truth is users do not want to strain their senses in a limited space like the mobile. Apps which eliminate the need for rigorous typing and stress on highly structured content distribution stay winners.
3. Streamline Innovation
With millions of apps, vying for attention in the app stores, you may end up suffering, ‘app-idea-overlap’. This may virtually kill your app or it may never get the intended downloads, it deserves. Enterprises must take up detailed surveys to find out:
- What apps are available?
- What they are offering?
- How can the existing apps be improved? Or,
- What new app category can be created?
Possibilities are tremendous. Users loyalty depends on – quality, security and reliability. The goal of an app is – consistent engagement and not just to be downloaded and erased in a few days.
4. Workable Design
Though overlooked, design plays a crucial role to establish the purpose of an app and connect it to its users. More than about the look and feel, a good app design must be about – function. Design workflows must define the way users interact with your app.
A design can only fulfil its role if it fully understands user-psychology and adapts itself. By answering the who, what, when, why and where, design builds a connection.
5. Hassle-free Experience
Users vouch for apps with consistent and trouble-free performances. Apps which constantly get stuck, take a lot of time to open, have poor navigation, no interactivity and no technical support, die faster.
Similarly, apps occupied with distracting adverts, find no takers. Work-out costing of your app, way in advance, to avoid customers feeling betrayed via uninformed in-app charges.
No Strategy. No App. No Profit!
The golden rule is unless you have a well-defined app strategy, you may never find a stable market for it. Mobile app strategy helps enterprises to not only cut on extra cost but:
- Target a specific market for their app
- Build relevant traffic
- Offer consistent service to niche takers
- Generate profits and built on it, overtime
- Build & define enterprise reputation