Monthly Archives: April 2015

Things to Know Before Creating Trailer for Mobile Application

In order to get the survival amongst the highly competitive market of mobile applications, there are some important aspects; besides development of the application; which are to be considered by respective fraternity involved in the process of app development. The complete process should be organized such that the primary motive of the app development is satisfied and the company gets satisfactory results from it. Marketing or market presence has become important aspect in this industry as there is a lot of competition exploding in the market. So the app launch becomes important criterion to attract maximum number of users.

mobile app trailer

According to current market statistics, there are different ways to promote your app. Among these, the launch of the mobile application on a large scale holds importance of high level in the market. Various events, gatherings and advertisements are prepared or planned in order to launch app on a large scale. Another in trend feature is to prepare a demo/trailer for your app through you can attract the large amount of customer base. Here are some of the things to be taken care of while preparing the trailer for your mobile application.

Target the audience (Age group, ad structure, interests)
While launching or preparing the graphical trailer for your application, it becomes important to know the target market for it. The Play Store market largely depends on the structure of the app and domain for which you are creating it. The audience for whom the app is being created should be given prime importance by mobile app developers while creating trailers. Eventually the trailer should depict all the things that the audience would want to know about the app. The structure of the advertisement for trailer launch must be enticing and audience specific. A mediocre size trailer with a perfectly driven architecture of you application leaves a large impact on the future success of your application.

Technical aspects, Voice and images
It is necessary to focus not only on the functional and marketing aspects of the trailer but there are a lot of technological geeks in the market who are ready to review the technical aspects of your application. So in order to get top reviews from app critics, try to keep technicalities domain as the frontier of your application. Also the app domain is the one which decides how much technical agility the trailer can take. The sound effects and the audio should be clear and relevant to the topic as this will add a feather to the studded crown of your trailers. In order to make the trailer more creative it becomes necessary to focus on the designs included in the video.

Tie-up with commercials or web platforms
This is another idea which can lighten up your trailer and make it a worldwide hit. Launching the trailer on specific dates, festivals or on days which are related to the mobile applications will get additional benefits to the popularity of the app. Sharing, launching or highlighting the trailer on various web platforms like Facebook, Youtube, Twitter and now on instagram is the recent most trend to follow. There are several agencies which guarantee a few thousands hits for your mobile application trailer on the platforms. The mobile applications development companies should look after their development team to prepare a trailer which serves the motive of their company. These tie-ups will help gain momentum in companies overall popularity and market presence.

Besides this, several other steps are also a part of marketing a mobile application and they can bring a considerable market presence for your application. It becomes important to extend the knowledge about current market and gimmicks that people are following in order to achieve success in the field of mobile applications.

Read More Related Blog: Best Ways to Promote Your Mobile App Using Video


Mobile Apps Expanding The Learning Opportunity

In this era of mobility, education is growing rapidly by fitting itself into modern technology and trends with the help of mobile apps. One of the great advantage of offering education through mobile application is its accessibility from anywhere at anytime. With the wide influence towards mobile device and its application usage, mobile applications are performing almost each task for humans starting from waking them up till the time they fall asleep. This advanced technology of mobile apps has been serving almost each of the industries covering educations too.

Mobile Apps for Learning

Now lets see why mobile applications are one of the proven benefit for education:

Access availability
With the help of mobile application, students can extend the point of learning to the last extent, as there are no schedules for kids to access an application and start learning. All that he required is one smart device with the app installed with it which the student is going to use of. All these applications are available with a user-friendly controls and environment so that its accessibility will be easy.

Interactive app elements
There are huge range of applications available on the app store offering a wide range of interesting and interactive elements increasing the learning scope for different age group of students. The only purpose of making this kind of application is learning with fun, the applications will be developed as it can keep the kids engaged with it and increase their knowledge by interesting educational games too. Parents can easily find an application from the app store as per their kid’s interest area.

Improved classroom performance
Mobile applications can ultimately help any students for a better understanding of any topic by offering a wide range of functionalities. It does not help any student to score a good marks at their examination hall, but it can definitely help little ones for preparing for their exams on a daily basis and even for their assignment completion too. If a student knows that what is a next topic going to be taught in the school, then they can easily grab the topic into his mind from the base of it. Such method can help teachers and parents to built self confidence into kids.

Learning through sharing
Almost each mobile application meant for educational purpose comes with seamless integration with various social media like Facebook, Twitter or we can consider Google Plus. Teacher can form their own study circle and share what he is teaching at present, kids can participate in the discussion and can make their doubts clear by asking for them online. With this innovative concept of learning, kids can also make new friends and interact with them, this way they can improve their social skills too.

Enabled collaboration between parents and teachers
There are some educational applications available on the app store, which enables the collaboration between teachers and parents. They help teachers to teach various topics and keep track of student performance, grades and attendance. These kinds of applications helps parents to track their kid’s performance by constantly getting in touch with his teacher. Student and teacher can communicate too while studying particular topic with the help of chat or email facility of an application. Thus resolving queries and doubts becomes an easy task.

Adoption of advanced lifestyle
There are so many mobile apps there on the app store for children offering soft skills development tips with learning purpose. All these information in represented in the app into an easy to understand and playable format, which leads to the fun with learn concept. Children can easily adapt these app without any difficulty in their regular lives. These apps also helps them to increase their knowledge and quick decision making skills.

Read More Related Blog: 4 Tips For Developing A Successful Educational App

mHealth Apps That Stand Out – What You Need to Know as an App Entrepreneur?

Looking to develop an mHealth app? Look out for what’s on offer first! While the mHealth niche is still in its nascent stages, there are a few good mHealth apps out there and you need yours to be different. So, what are the things that deserve your attention and ones that you need to familiarize yourself with?

mHealth Applications

What’s with the mHealth world?
More than two billion people use tablets and smartphone all across the planet. Smartphones have made browsing internet, shopping, banking, and travel seem a whole lot easier. Now, the healthcare industry is also able to use smartphones in newer and innovative ways with the new smartphone capabilities. mHealth applications are gaining immense popularity which is predicted to reach as much as $26 billion revenue by 2017. The unique opportunities along with the challenges for the app developers can seek great scope to create intuitive apps for the healthcare industry.

What’s hot?
It’s important to decide which health niche you want your app to focus on. Health, medication, fitness tracking, health records are some of the major areas of mHealth applications and these can be integrated with wearable technology and cloud databases.

There are certain points to remember if one wish to penetrate the current healthcare application market.

1. User friendly
User-friendly navigation is a must with it being simple and easy to navigate. Security is essential, and privacy settings cannot be anything but infallible. HL7, HIE, and HIPAA are the standard messaging codes which should be strictly followed. Wearable medical hardware should have seamless integration with the application software.

2. Use of POS
Point-of-Sale (POS) strategy along with monetization gateways is also necessary to avoid spamming. In-app purchases, paid downloads, premium usage options are three different strategies to avoid junk downloads. For multiple devices, cross-platform functionality can also be used.

3. Legally compliant
You will need to hire a legal adviser if you’re developing health app. The Food and Drug Administration scrutinizes most of the mHealth applications. Also, a risk-based assessment from FDA determines the safety of the use of those mHealth apps. Based on the intended use, potential risk and functionality, these apps are classified into Class I, II, or III.

Class I applications can help the users to self-manage by tracking weight, diagnosing sleep patterns, and through diabetes reading; among others.

A Class II or III device needs to be monitored, regulated and approved by FDA. For instance, those who are paired with implanted medical devices like blood pressure sensors or the glucose monitors are examples of the above class device. Also, the high-end mobile which can be transformed into medical device through the software are also examples of class II or III.

Remember, healthcare apps are not judged depending on how often they are used rather how flawlessly they perform. So regardless of and the high-end applications, if it fails to give an accurate result, it will not be in the market for long. Also, the security is a big hassle to gain reliability among the users for whom sharing health details and history is a strict no-no.

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