Monthly Archives: June 2015
Everybody likes to try out something new to eat and new restaurants fit the bill perfectly. A great way to promote your business would be to go mobile friendly – a mobile app for your restaurant can woo in potential customers and increase customer loyalty. Imagine being able to promote daily deals and offers to your customers – this can significantly increase customers.
Studies suggest that one of the most popular searches on mobile apps are of restaurants. Being a restaurant owner, it would be extremely beneficial for your business if you have a mobile-optimized app or site which helps bring in more customers than ever.
Here are top 10 reasons why your restaurant needs a mobile app today.
1. What do studies say?
In order to reach the top 5 percent names of restaurants, all you need to do is get a mobile app. Yes, around 95 percent restaurants do not have a mobile app thus nearby customers are unable to find them.
Statistics reveal that 62 percent of customers will not choose a restaurant to dine in if they are unable to go through the menu on their mobile. They will obviously then search for another restaurant nearby and visit it instead.
3. Easy syncing
With the mobile site being synced with the desktop site automatically, one can update things like deal announcements, special menus, happy hours info and so much more to the mobile app in real-time.
4. Easy booking
A push of the button is all you need to book instant reservations and ensure that your customer will actually visit your restaurant without fail.
5. Menu customization
Mobile apps allow restaurants to specifically optimize their menu for the app so that customers can easily read them without having to worry about PDF files taking forever to download.
6. Easy customer care
The click-to-call feature in mobile apps allows the customer to call you and get in touch with you regarding questions and queries within seconds. This again helps customers choose your restaurant as the one to dine in.
7. Easy feedback
You will find fan page reviews on your mobile app which show how satisfied and happy the existing customers are and what they have to say about your restaurant. This encourages new customers to try out your menu and your business grows like never before.
8. Easy directions
The presence of mobile maps and GPS ensures that customer can locate your restaurant easily and customers do not waste time in searching other nearby restaurants.
9. Know the business hours
No customer wants to turn up to a restaurant to find it closed. With the business hours being clearly visible on the mobile app, customers find it easy to set their dining schedules and plan their day accordingly.
10. Build brand value
Another statistic states that around 75 percent customers choose a restaurant to dine in based on the search results in their mobile. A good mobile app helps your potential customers to easily locate you on Google searches and they are more likely to visit your restaurant.
Every app in the App store has a default text that displays in the app description. This text can be a golden key to the success of the mobile app.
When you sell something, it’s obvious that the user looks for how is it useful or in technical term “What’s in it for me?” This question needs to be exciting and convincing enough for the user to look into the app. The app icon and the name of the app have done its work by attracting the consumer to reach as far as to enter into the app details. Now all you have to do is blow up this spark of interest into a fire. That can be done by this app description.
How long should it be?
By default, only 255 characters are visible to the users and a total of 4000 characters can be added to the description. The first 255 characters needs to magical enough to force the person to tap the more info tab and dig deeper. Here is what you need to look out for when writing your app description.
1. Keep it short
The info must be precise and in simple language, refrain from technical terms that are uncommon. Avoid writing long paragraphs in the description as it may kill the interest. Use of bulletins is advisable.
2. Highlight the right features
The unique and stand out features of the app must be highlighted. A few in the beginning and a few in the end. Just mention the key features and let the rest be discovered within the app. Remember to write the description from a point of view of the users as they are your target audience and not as a developer.
3. How does the app solve the problem?
Necessarily highlight how is the app is a solution to any problem of the user. If the app fail to stand out in that category, produce a problem that is not so prominently visible in the first place.
4. Keep updating descriptions
It is a good practice to update the description and mention new features or modifications done in the app. Provide a reference to the developer, like the website, support link, links to another app from the developer and may be social media links. Try to be as responsive to the query as possible and answer to the FAQ’s.
Here is a short summary of the things that you need to focus on while writing an app description.
- The write-up needs to be precise and short
- Attractive statements in the beginning
- Use short paragraphs and bulletins
- Offer solution to a problem
- Links to reach you
- Highlight major attractive features
- Language should be simple but appealing
- Keep the description updated and mention modifications
Making your app description user friendly is easier than you think. Get increased conversions and more ROI – have the right killer app description.
Read More Related Blog: Choosing The Right App Name – The Must Knows