Tips To Sell Your Apps With The Right App Description


Every app in the App store has a default text that displays in the app description. This text can be a golden key to the success of the mobile app.

When you sell something, it’s obvious that the user looks for how is it useful or in technical term “What’s in it for me?” This question needs to be exciting and convincing enough for the user to look into the app. The app icon and the name of the app have done its work by attracting the consumer to reach as far as to enter into the app details. Now all you have to do is blow up this spark of interest into a fire. That can be done by this app description.

App Description

How long should it be?
By default, only 255 characters are visible to the users and a total of 4000 characters can be added to the description. The first 255 characters needs to magical enough to force the person to tap the more info tab and dig deeper. Here is what you need to look out for when writing your app description.

1. Keep it short
The info must be precise and in simple language, refrain from technical terms that are uncommon. Avoid writing long paragraphs in the description as it may kill the interest. Use of bulletins is advisable.

2. Highlight the right features
The unique and stand out features of the app must be highlighted. A few in the beginning and a few in the end. Just mention the key features and let the rest be discovered within the app. Remember to write the description from a point of view of the users as they are your target audience and not as a developer.

3. How does the app solve the problem?
Necessarily highlight how is the app is a solution to any problem of the user. If the app fail to stand out in that category, produce a problem that is not so prominently visible in the first place.

4. Keep updating descriptions
It is a good practice to update the description and mention new features or modifications done in the app. Provide a reference to the developer, like the website, support link, links to another app from the developer and may be social media links. Try to be as responsive to the query as possible and answer to the FAQ’s.

Here is a short summary of the things that you need to focus on while writing an app description.

  • The write-up needs to be precise and short
  • Attractive statements in the beginning
  • Use short paragraphs and bulletins
  • Offer solution to a problem
  • Links to reach you
  • Highlight major attractive features
  • Language should be simple but appealing
  • Keep the description updated and mention modifications

Making your app description user friendly is easier than you think. Get increased conversions and more ROI – have the right killer app description.

Read More Related Blog: Choosing The Right App Name – The Must Knows

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About 360 Degree Technosoft

360 Degree Technosoft is an India based Mobile Application Development and Web Development Company, providing services such as iPhone Apps Development, Android App Development, iPad apps Development, Windows Mobile Application Development, Mobile UI Design to its clients in USA, UK, Canada, Australia, UAE, Germany, Netherlands, etc since 2010.

Posted on June 19, 2015, in Mobile App Marketing and tagged , , . Bookmark the permalink. 1 Comment.

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