Monthly Archives: October 2016

What is Agile Development? Why is it important?

As a developer or a mobile application development company, do you ever worry if the app will not be liked? Of course, you start from the scratch, going through each and every single point that is to be taken care of and does the perfect job. The application development is not at all, the easiest process, comprising of many tiny aspects that needs to fit with the target audience, potential users and the competitors’ model.

In this era of smart phones, businesses ought to have a business mobile app. According to a recent research, 45% of Google searches are done with the help of a mobile device.


Today around 2 billion of people are using smart phones. Approximately it may increase to around 3 billion in 2019. Create a Direct Marketing Channel, Improve Customer Engagement, Stand out from the Competition; Cultivate Customer Loyalty, Build Brand and Recognition are some of the important reasons why mobile apps are crucial portion of any business process.

Let’s go through some of the facts and figures i.e. Data Analytics.

  • As per Juniper Research, mobile ecommerce will account for 30% of global ecommerce sales by 2018.
  • CMO revealed that 71% of shoppers believe they will get a better deal online than in stores.
  • Comscore stated that 80% of consumers use smart phones to shop.
  • 79% of smartphone owners use apps every day, as per the survey from TechCrunch.
  • 60% of global mobile consumers use their mobile device as their primary source (Internet Retailer).

What is Agile Development?

Agile software development describes a set of principles under which requirements and solutions evolve through the collaborative effort of self-organizing cross-functional teams. Agile Application Development (AAD) is an umbrella term for various methodologies such as Scrum and extreme programming (XP), and represents a way of avoiding this fate.

Not just going with the major end goals, it focuses on incremental goals, and it yields developers the opportunity to modify plans to build an app that will succeed. By frequent delivery of software, developers can get rid of the big gambling all of their resources on the hope that the app they are working to build will appeal to users.

How it works?

Of course, agile development encircles many different methodologies. The process varies depending on the project. Now without paying off many working days to complete a product, which often involves better planning and risk, AAD boosts teams to spend one to four weeks developing basic iterations of an application. Agile methods lie on the adaptive side of this continuum. One tune-in of adaptive development methods is a “Rolling Wave” approach to schedule planning, which identifies and allows for the milestones themselves to change.

Role of AAD

Usually, there are no roles assigned to any specified categories and sectors but a team of 10 or few are fitted into the planning, developing and iterating of the application. Most probably, there will be no ‘Project Leader’ or ‘Project Manager’ because the team is self motivated and that is one of the factors of AAD that distinguishes it- the pros, to be precise.

Benefits of AAD

The agile process allows for unparalleled flexibility and customization during the development cycle of an application. Users can test new iterations and provide feedback. They can also identify potentially successful features that they might not have thought of during the early planning stages.

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