Monthly Archives: December 2016
Innovations have ruled the market since times immemorial. With the incoming of several new market players in the smartphone category, gaining the market share has become more difficult than ever. However, Apple has always stayed ahead of the rest, and with the introduction of new iPhone 7 and 7 Plus in September this year, it has really shown the world what it takes to be the market leader.
Although the new iPhone 7 and 7 Plus share a design similar to their ancestors, Apple’s latest smartphones have upgraded in every other way possible. There are changes everywhere, from its cameras, storage, processing capacity to even its built.
Related Blog post: What App Developers Can Learn from Apple’s iPhone 7 & 7 Plus
Instead of a regular push button that actually moves, the new iPhone 7 consists of a solid-state Home button that utilizes Apple’s Taptic Engine in order to emulate a click. ‘Taptic’ is a trademark technology by Apple that creates an experience which simulates interaction with the device by mixing the capacitive finger taps with haptic feedback. This means that you don’t need to click the home key anymore, as vibrations delivered via Home key feel like the click of the button without there being any need to actually move any part of the device. This is a significant advantage over regular smartphones, as it reduces the wear out of the product or the risk of the key getting damaged, resulting in a longer life span. The use of solid-state also mean that Apple will be able to integrate the ‘Taptic’ engine with the iOS 10. One must be able to receive the vibration feedback as one uses the iOS or upon the receipt of notification.
Apple also provides the choice of regulating the levels of haptic intensity during the process of setting up of iOS, which can be later changed anytime from the Settings menu. From the innovative practices that we see with each Apple product, it isn’t difficult to infer that the use of a digitized version in favor of mechanical part isn’t a new practice, as Apple’s more recent MacBook Pros also use a solid-state Force Touch trackpad as an alternative to its mechanical counterpart. While not all may agree with the idea of getting rid of the old version of Home key, use of Taptic certainly has enormous benefits over the erstwhile moving system. It is necessary to fulfil Tim Cook’s promise to deliver the water-resistant iPhone 7 and non-mechanical parts will obviously cause less breakages, allowing Apple to create a sealed enclosure.
The use of the new haptic will also provide new opportunities for iOS app developers. Apple has rolled out a new haptic API for all those developers targeting the new hardware on the iPhone 7, allowing them to integrate haptic feedback into their own apps. In fact, we can already see new games using this technology. It remains to be seen when Apple will incorporate it in its MacBook keyboards, which will be a true marvel for the Apple users.