Author Archives: 360 Degree Technosoft

5 Essential Skills of a Successful iOS App Developer

App development is a tricky business, isn’t it? Yes, probably because of the difficulties and hustle in making the successful app development. There are many important skills that makes the developers an expert in making an innovative and conceptual iOS mobile apps. Just so you know, many iPhone app development company are working on to make an immaculate and creative app that pleases the audience, encourages the customers to use the products or the services that are impelled by the app quality and user friendliness.


Being a professional developer is not a usual task as you have the responsibility to make the foundation of the business or the enterprise the client wishes to have. If you decide to opt a career in a mobile application development that involves high chances of job opportunities, you are one of the smart decision maker who has joined the journey of the ever-rising smartphone era and enormous mobile app usage. As per the latest survey, the job growth of mobile app developers is estimated to be more than 20%. So what does it take to become an iOS app developer?

The statistics and the figures that are associated with the app industry is mind boggling. The mobile app industry generated approximately $44.8 billion in 2016. It is also estimated by 2020, market analysts predict that the global mobile app market could hit $100 billion. That is incredible, isn’t it?

Let’s get into some of the core skills you would need to become a professional developer.

Related blog: How Will These iPhone Applications Make Your Year App-Friendly?

1. Swift Programming Language

We know that Swift is a powerful programming language owned by Apple for developing magnificent mobile applications. It is evident that the language is vast, following subjects are enough to make you grasp a decent understanding of the language and its practicality.
1. Basic Syntax
2. Control Flow (If and Switch Statements)
3. Objective-C Interoperability
4. Error Handling
5. Classes, Inheritance & Initialization

2. Spatial Reasoning

Do you have the ability to re-think in terms of 3D while sighting the spatial relationships between objects is an essential tool for IOS application developers? It becomes important to know when professionals develop interfaces for Apple’s products such as Apple Watch, Apple TV, iPhone, etc.

3. Design Principles

There is no secret for success. Well, sometimes there are set of protocols if followed parallel can create good results. You must have noticed one thing for sure if you are an iPhone user that most popular iOS apps are popular because of their intuitiveness. One of the major reasons is their strict adherence to defined procedures and guidelines.

Related Blog: Top Five: Free iPhone applications to look out for in 2017

4. Networking

Before linking networking with app development, come up with an app that has no connectivity with the web. It may be very difficult to name one, as today almost all of the apps interact with web in some way. But, it is important for you to understand the sending and receiving of data over web or networking

5. Core Data

Core Data is a persistence framework developed by Apple for devices run on its iOS platform. This framework mainly operates by storing data on Apple’s devices. For instance, if you have ever played old video games such as Super Mario Bros., remember how frustrating it was to start the game all over again the next time you turned it on.
These factors will be helpful both ways, the companies that want to hire the skillful developers and also to the developers who wishes to be recruited by the authoritative organization especially and specifically because of their expertise. Go on.

iPhone 7: The all new Home Key. The intensity of Apple’s growing trend

Innovations have ruled the market since times immemorial. With the incoming of several new market players in the smartphone category, gaining the market share has become more difficult than ever. However, Apple has always stayed ahead of the rest, and with the introduction of new iPhone 7 and 7 Plus in September this year, it has really shown the world what it takes to be the market leader.


Although the new iPhone 7 and 7 Plus share a design similar to their ancestors, Apple’s latest smartphones have upgraded in every other way possible. There are changes everywhere, from its cameras, storage, processing capacity to even its built.

Related Blog post: What App Developers Can Learn from Apple’s iPhone 7 & 7 Plus 

Instead of a regular push button that actually moves, the new iPhone 7 consists of a solid-state Home button that utilizes Apple’s Taptic Engine in order to emulate a click. ‘Taptic’ is a trademark technology by Apple that creates an experience which simulates interaction with the device by mixing the capacitive finger taps with haptic feedback. This means that you don’t need to click the home key anymore, as vibrations delivered via Home key feel like the click of the button without there being any need to actually move any part of the device. This is a significant advantage over regular smartphones, as it reduces the wear out of the product or the risk of the key getting damaged, resulting in a longer life span. The use of solid-state also mean that Apple will be able to integrate the ‘Taptic’ engine with the iOS 10. One must be able to receive the vibration feedback as one uses the iOS or upon the receipt of notification.

Apple also provides the choice of regulating the levels of haptic intensity during the process of setting up of iOS, which can be later changed anytime from the Settings menu. From the innovative practices that we see with each Apple product, it isn’t difficult to infer that the use of a digitized version in favor of mechanical part isn’t a new practice, as Apple’s more recent MacBook Pros also use a solid-state Force Touch trackpad as an alternative to its mechanical counterpart. While not all may agree with the idea of getting rid of the old version of Home key, use of Taptic certainly has enormous benefits over the erstwhile moving system. It is necessary to fulfil Tim Cook’s promise to deliver the water-resistant iPhone 7 and non-mechanical parts will obviously cause less breakages, allowing Apple to create a sealed enclosure.

The use of the new haptic will also provide new opportunities for iOS app developers. Apple has rolled out a new haptic API for all those developers targeting the new hardware on the iPhone 7, allowing them to integrate haptic feedback into their own apps. In fact, we can already see new games using this technology. It remains to be seen when Apple will incorporate it in its MacBook keyboards, which will be a true marvel for the Apple users.

What is Agile Development? Why is it important?

As a developer or a mobile application development company, do you ever worry if the app will not be liked? Of course, you start from the scratch, going through each and every single point that is to be taken care of and does the perfect job. The application development is not at all, the easiest process, comprising of many tiny aspects that needs to fit with the target audience, potential users and the competitors’ model.

In this era of smart phones, businesses ought to have a business mobile app. According to a recent research, 45% of Google searches are done with the help of a mobile device.


Today around 2 billion of people are using smart phones. Approximately it may increase to around 3 billion in 2019. Create a Direct Marketing Channel, Improve Customer Engagement, Stand out from the Competition; Cultivate Customer Loyalty, Build Brand and Recognition are some of the important reasons why mobile apps are crucial portion of any business process.

Let’s go through some of the facts and figures i.e. Data Analytics.

  • As per Juniper Research, mobile ecommerce will account for 30% of global ecommerce sales by 2018.
  • CMO revealed that 71% of shoppers believe they will get a better deal online than in stores.
  • Comscore stated that 80% of consumers use smart phones to shop.
  • 79% of smartphone owners use apps every day, as per the survey from TechCrunch.
  • 60% of global mobile consumers use their mobile device as their primary source (Internet Retailer).

What is Agile Development?

Agile software development describes a set of principles under which requirements and solutions evolve through the collaborative effort of self-organizing cross-functional teams. Agile Application Development (AAD) is an umbrella term for various methodologies such as Scrum and extreme programming (XP), and represents a way of avoiding this fate.

Not just going with the major end goals, it focuses on incremental goals, and it yields developers the opportunity to modify plans to build an app that will succeed. By frequent delivery of software, developers can get rid of the big gambling all of their resources on the hope that the app they are working to build will appeal to users.

How it works?

Of course, agile development encircles many different methodologies. The process varies depending on the project. Now without paying off many working days to complete a product, which often involves better planning and risk, AAD boosts teams to spend one to four weeks developing basic iterations of an application. Agile methods lie on the adaptive side of this continuum. One tune-in of adaptive development methods is a “Rolling Wave” approach to schedule planning, which identifies and allows for the milestones themselves to change.

Role of AAD

Usually, there are no roles assigned to any specified categories and sectors but a team of 10 or few are fitted into the planning, developing and iterating of the application. Most probably, there will be no ‘Project Leader’ or ‘Project Manager’ because the team is self motivated and that is one of the factors of AAD that distinguishes it- the pros, to be precise.

Benefits of AAD

The agile process allows for unparalleled flexibility and customization during the development cycle of an application. Users can test new iterations and provide feedback. They can also identify potentially successful features that they might not have thought of during the early planning stages.

7 Mobile Ad Networks best suited for App Monetization

Isn’t this technological revolution troublesome? You get an idea, develop it and create a mind blowing mobile application. Not only this, you upload it in the app store but what next? Is it any type of charity? Your efforts should get you the reward it deserves. That is why, ad networks were discovered at the first place. Some brands want to pay for their firm’s advertisement and are looking for the best platform to showcase it. The other side lays the category that is ready to take the prior offer and earn. Is this too simple? An incredibly easy looking pricing model networks that we usually calls ‘Monetization’ market is more complicated than you think it is.


Monetization market has spread like an ocean on the earth. The niche has become so competitive that the generic looking mobile application ad network is also competitive. There are plenty of options available for you now to decide on which is better and which is not. But, you can’t try with your mobile applications which have got nothing wrong. All you have to do is know how you can get the best out of it.

Here, in this article, we have enlisted 7 different and popular mobile ad networks better suited for your app monetization.


AdColony is a mobile video advertising networking platform. AdColony covers Fortune 500 companies.
Supported Platform: iOS, Android, Unity, Air
Campaign Type: CPCV, CPI, CPM
Supported Ad Format:  Banner, Native, Video, Interstitial
Minimum Payout: $100


Fyber provides its users with an Ad server, Exchange and Mediation products to generate revenue streams and to serve more than half a billion active users monthly. It is a full stack mobile SSP which helps streamline all ad monetization strategies. Its Supported Ad Format include: Banners Banner, Video, Interstitial, Offer Wall. The Supported Platform: iOS, Android, Unity. The Campaign Types are: CPC, CPI, CPCV. The Minimum Payout is $$200.


Leadbolt is an eminent mobile ad network that provides advanced partner match technology along dynamic ad delivery. It is known for dealing with premium ads.

Its Supported Ad Format include: Banners, Interstitial, Offerwall, Rewarded Video, Native Ad. The Supported Platform: Android, iOS. The Campaign Types are: CPC, CPI, CPM. The Minimum Payout is $100.


Google’s AdMob is one of the most popular mobile ad networks with cross platform capability. Over 1 million apps use AdMob and it is popular because of its high CPM and best fill rates.

Its Supported Ad Format include: Interstitial, Native, Trueview, Banner, Lightbox, Video. The Supported Platform: iOS, Android, Unity, Cocos2dx, Wp8. The Campaign Types are: CPC, CPM, CPI. The Minimum Payout is $100.


They target users on the basis of “Appographic” targeting. Instead of studying demographic or geographical metrics, they study the applications installed by users on their device. They launch user acquisition campaigns, remarketing campaigns, brand engagement campaigns, etc. Its Supported Ad Format include: Banners, Native, Video, Interstitial, Rich Media. The Supported Platform: iOS, Android, Unity, Air. The Campaign Types are: CPC, CPI, CPM. The Minimum Payout is $50.


Mobile App developers and publishers search 1-stop solution to all their advertising and app promotion needs at Supersonic. Supersonic boasts of a network of more than 500 million users

Supported Ad Format:  Offerwall, Video, Interstitial
Campaign Type: CPCV, CPI
Supported Platform: iOS, Android, Unity, Air
Minimum Payout: $100


MM is one of the largest mobile ad networks in the world. Some call it the second largest, right behind Google’s Admob. Its Supported Ad Format include: Banner, Video, Interstitial. The Supported Platform: Android, iOS. The Campaign Types are: CPC, CPI, CPM. The Minimum Payout is $50.

8 Interesting Android apps you might not know about

As per the recent statistics, there are 1.6 millions Android mobile applications in the Play Store. Android mobile application development has absolutely taken a step forward in luring the customers to download. Some applications are used worldwide because they are popular, some are not because they don’t come into lime light for some reasons. Be it Android or iOS, there are many applications that are user-friendly, free to download, interesting and appealing but somehow doesn’t get to attract the expected users to use it.


1] Khan Academy

A higher educational dimensional portal, Khan Academy, stands among the best mobile applications if you are solely interested in learning about science, maths or physics. Since the app is completely free, updated regularly and fresh-faced, it puts more than 10,000 videos at your fingertips. Not only does it covers all learning processes in the most convenient way but it gives the relevant sources and references. There are also courses on economics, philosophy, arts, history, etc.

2] Dragon Anywhere

They say ‘Some things come at a price’. Yes, Dragon Anywhere is not cheap though as it costs $15/month. But apart from it, it is a simple to use, razor-sharp accurate and multi functional application. It works in a similar way to the desktop software by recording accurate dictation and turning it into text documents.

3] PhotoDirector

PhotoDirector has everything you need to edit your photos. Simple text bubbles, complex things such as HSL and curves, etc helps you get the best out of your photos. An app developed by CyberLink, PhotoDirector, is recommended for novices.

4] Caustic 3

Caustic 3 is a deep and complex app, so be prepared to put some time into. Don’t worry. The results will be great. Using it, you can use one of 14 different synthesizers, vocoders and drum machines to create that perfect sound on the move.

Do you find yourself docking your head and composing silent melodies? You would definitely sound dynamic if only you would record it in Caustic 3.

5] AMA

Ask Me Anything, by Reddit AMA, is a an app that has no competition since it is designed for a niche market. It will let you know about the popular starts, celebrities and information about the trending people. You can also vote, comment and ask questions to those famous faces of the world. Fascinating, isn’t it?

Read also

10 Jack of all Trades Mobile Apps for your Android Smartphone

6] HERE Maps

Yes, we know that you use Google Maps. But, come on. Jump out of the wall. Try HERE Maps. It use maps offline while still providing totally offline turn-by-turn navigation. Similar to Google Maps, it lets you various places, nearby regions, restaurants. ATMs, etc. It’s totally free. Go on.

7] LastPass

LastPass is a password manager application. Since we log into everything on our mobile devices now, LastPass can save passwords and keep them save all while auto-filling passwords for sites and apps that you use regularly.

Worth checking out because this app also have a password generator that generates hard-to-hack passwords just for you.

8] Zedge

The reason it is used is because of the myriad of features. The subtle animations are great, and it rarely bothers you with notifications. This is a wallpapers, ringtones, notification tones, and alarm tones app that gives you an unbelievable number of options to customize the most basic parts of your device.

Zedge also promotes various items during holiday seasons making it easy to theme your phone up for Christmas, Halloween, and other holidays.

What makes mobile apps so essential in the restaurant industry?

2016 is going to be ‘Mobile Applications’ year and so every industry is aiming to acquire that reward circuitously. One industry that can be benefited tremendously from it is ‘Restaurant Industry’. The future frontier for mobile apps will certainly be the restaurant table.Yes, it is an industry which will soon be exclusively depending on the apps in near future. Well, that’s what experts are predicting about. According to TechCrunch, 79% of smartphone owners use apps every day and the average smartphone user downloads 8 apps per month. 60% of global mobile consumers use their mobile device as their primary internet source, as per the survey of Internet Retailer. No matter what, the importance of mobile apps is inevitable. But before that, let us try to figure out why mobile apps are so essential in the restaurant industry. What flexibility does mobile apps and mobile ordering system as a whole offer for the restaurateur and the consumers both?

mobile apps for restaurant industry
Current Scenario
Numerous people, officials and students, have their meal (breakfast/lunch/dinner) on a daily basis celebrating cherished occasions and events. They tend to get bored of eating the same type of food since they won’t literally go and search out for every restaurants everyday; it would be clumsy and time consuming. But, since this is a ‘Smart Phone’ era, an individual is having mobile phones in their pocket, the industry found its goal embraced in it. What if people don’t have to go out and hunt food places? It would be very charging. That is why, some of the giants in restaurant industry have initiated mobile ordering system.

Indirect Profit to Users
It is all about making the customers habituated and addicted of using mobile application and ordering through it. Once it is done, then he/she will certainly be its permanent customers (provided the service and food is good). Users always recommend newest and better things to their friends. Slowly and Gradually, the number of users wouldn’t limit to the specific area but would spread over various classes and groups of people. People will definitely admire it as it is easy to use and affordable to get to. Restaurants will be always reasonable with the pricing of food if ordered through mobile apps; moreover, users get discount if they become their regular customers. Thus, there is an added-advantage to the users opting mobile apps and gets and indirect profit of discounts, offers and cash back or any freebies.

Direct Profit to Restaurants
Well, it is a crystal clear fact that mobile apps will be beneficial and lucrative for the business owners. Not only will the presence of the particular restaurants will increase but will also maximize their revenues since more and more users will use mobile app. Here, some factors will play its role- The mobile app should be user-friendly so that it becomes easy for the end user to order pretty easy. The navigation, browsing, payments and delivery system should be accurate and without any errors. Mostly, the apps are advised to be free so it gives an added incentive to its customers. Because of the typical service the restaurants provide, users will no longer have to log on to their desktops, find out any directories to order the food online or navigate through the vague website menus.

How it works?
Any restaurant is willing to reach more and more people to taste their food. Yet, there are limitations to it- may be some wouldn’t go because that particular restaurant is far from their region, some wouldn’t prefer to go considering that they will be have to stand in a queue. Mobile application simply wipes out this possibilities since user can order food from the desired restaurant and get it on the time he/she wishes. A customer also has the option of modifying items by size, styles, add or reduce dishes, toppings or flavors of their choice when ordering through mobile. Several special features can be added as per the specialty of restaurants; you can save your favorite orders in case you wanted to reorder them.

It is lucid to the user in order handling, menu handling and reporting and other analytic information. A restaurant can receive as many orders to their interface specifying the pick up time for the menu ordered by the customer. The customer is updated once the order is ready to deliver – enabling both the customer and the restaurant to track their order status in the GPS about the location of the delivery boy. The necessity of the application seems quite obvious now for the restaurant industries.

Genuine benefits of why mobile app development is essential part of any restaurants:

  • Researchers have analyzed that the potential users spends more time on application than its website, which makes it evident that mobile app will unquestionably maximize the revenue.
  • A user-friendly mobile application increases visibility, accessibility, and profitability of the restaurant.
  • It keeps users directly in touch with the restaurant about any latest updates and important news.
  • Users can get the notifications of any special offers on any special days, to redeem it instantly.
  • Restaurants can be constantly engaged with the users about the products they opted and how was their experience; this way, it can know if the end users are satisfied or not.
  • The app develops customer loyalty because of the up-to date service provided.

Do you wish to make the best out of the essential industry? Contact us. We make unique, creative, innovative and affordable restaurant mobile applications.

Peak iPhone: Does it really exist?

The iPhone certainly has set the standards of smartphones across the world. Additionally, with the debut of the the iPhone 6 and iPhone 6S, the iPhone seems to have completed its sweep of domination in the smartphone world, especially when it comes to upscale markets. It can be said for certain that individuals and professionals the world over find the iPhone a very user friendly and essential professional gadget.   So, if you are interested in building an app, why not build it for the iPhone first!


Announcing record-breaking profits

However, when it comes to building apps, you need to consider a few points. A quick look at market figures will give you a brief indication whether to continue to build for Apple’s iPhone or switch platforms.  As we glide in to 2016, Apple announced  record breaking profit of USD $ 18.4 billion for the three months that ended on December 26, 2015. This ideally should make iPhone app development a great business idea for the foreseeable future, but there were some analysts talking about a slow down in Apple’s iPhone sales world wide. This is because the iPhone sales grew by only 0.4% when these figures are compared to the same three-monthly period a year ago.

So, there are considerable worries that the market has hit a “peak iPhone”, which means that all those who wanted an iPhone already have one.  This means there is less potential for growth, and this really could devalue Apple as a company.

Bur for now, let us look at how real “peak iPhone” could be. According to the figures that are available the S models have sold considerably lesser than the models that do not have an S after them! So the trend is clear, it is not possible for every one to buy an iPhone on a yearly or on a six monthly basis.  Hence, a lot seems to be waiting when the iPhone 7 is released in the near future.

Also, in many parts of the world such as India, there is a lot of scope for iPhone growth opportunity. There are challenges as well such as the country’s socio-economic status and the non reliability of the smartphone network in many states across the nation.

Further Innovations

Assuming that the company has foreseen that it could reach peak iPhone one day, for it is quite sure that it would  have, there are a lot of innovations that the company is itself looking into – such as the apple watch and CarPlay.  There is one more area in the form of Virtual Reality (VR) that has not yet been tapped into, so this is one area which apple can really expand into.  While perpetual growth is impossible for a company’s product, for every product has a lifecycle, let us assume safely that the iPhone 7 will give the company as well as its investors the growth it is looking at.


For now, the iPhone is not going anywhere, but what is necessary is that the upgrades should sound innovative rather than iterative. Upgrades should not be just for  the sake of just upgrading, but there should be genuine factors available for it.  Let’s hope that the iPhone 7 truly wows us once again and so do other apple products such as the Apple Watch, AppleCar, and other perceivable virtual reality products. Since the market for the iPhone still exists and there are many untapped areas around the world such as India, going for iPhone apps development India is just the right business decision. Why not contact us for more information!

Leveraging the iPad’s Success to Increase Business Profitability

When the iPad was launched way back in 2010, it too the world by storm as it happened to be the first device in the world that was capable of multitasking. Now that the iPad owns a considerable sway in the global markets, it can be hard to imagine a world without it.


Steve Jobs said this about the iPad in 1983 – “that the company’s strategy is really simple. What we want to do is we want to put an incredibly great computer in a book that you can carry around with you and learn how to use in 20 minutes … and we really want to do it with a radio link in it so you don’t have to hook up to anything and you’re in communication with all of these larger databases and other computers.”

Thus, many an iPad development company are now in the fray for developing cutting edge apps for the iPad, as this fully loaded device spans all genres such as games,  business, as well as communication.

Today’s corporate houses as well as business houses are looking forward to scout new clients using new modalities.  They are also looking forward to to leveraging the mobile revolution to a better and bigger extent.  The iPad easily fits in this role of espousing the corporate role as an entity capable of outshining its competitors and  placing itself in a vantage position in a hotly competitive market.

The iPad offers the possibility to increase market share and improve ROI while outsmarting competitors at their own game.  Many an iPad application company offers robust iPad app solutions so that you can have an edge in the market. These companies design apps that truly match your business requirements and offer a genuinely innovative experience to your clients.

In order that such a company delivers the right level of iPad development services, it needs to go in for extensive search for the right technical professionals suited for the business. It is essential for most development professionals to get to know the ropes of iPad application development effectively, so that they can develop a unique as well as enthralling iPad application.

Hence, today’s companies employ a specialized team of certified iPad developers who are adept at building award winning apps. Besides providing them the best infrastructure, they provide the on-time delivery of projects by keeping complete transparency in their services.

Hence, with the iPad, you can expect an app that can ensure increased productivity and stupendous ROI. In most respects, a custom iPad app that is engaging and innovative will help deliver the right business advantage to you.

Thus, ensure that you get an experienced as well as talented team of professional along with a professional iPad development company for your requirements. A company that offers extended support after app delivery is more preferable to one that does not.

Ideally, such a company should have served the industry for several years and should have a successful track record of success behind it. Thus, an iPad is the most innovate and ingenious device ever produced in modern history. Utilizing it for your business success is entirely a different ball game altogether!

How To Get Your App Featured In The Apple App Store?

With over 1.8 million apps in the Apple App Store, the app market is more competitive than ever and Apple is bringing in more control mechanisms into the game and is being very stringent about the quality of apps and guidelines, making the entry of low quality apps into their App Store nearly impossible. With Apple having a stringent quality check, you will need to ensure that your app complies all the directions and Apple policies to be able to make to the featured list. As a developer, you’re expected to know all changes Apple makes to its policies and so, here is a run through.

featured app

Understanding How the Apple App Store Works
There were 1,875 apps that were allowed in July and over 30,000 were submitted for review making it clear how difficult it is to get your app approved. So how do you get your app featured in the Apple App Store? Let’s find out.

Understand the App Store needs: You need to understand what Apple requires for your app to be featured in the App store and meet up with their expectations accordingly. App installs or celebrity promotions cannot help your cause if you sacrifice on quality and you need to ensure that you app is of the highest standards.

Marketing: Marketing is one of the key aspects of the App Store and you need to ensure that the marketing content is ready to go at the time of launch. You do not want to wait for your app to be launched before going ahead with your marketing implementations. From promos, app screenshots, app icons, app descriptions, meta data and also videos – everything should be top notch and ready to be presented for evaluation. If you are missing any of the things it’s hard to get featured on the Apple App Store.

Adhere to Apple’s guidelines: There are many Apple’s guidelines for design, quality and verification. You need to follow and each and every minute requirement closely and ensure that your app is successful in the process instead of letting it die a slow death.

Quality: One of the biggest advantages that top iOS developers have in the Apple App Store is quality and you need to be able to meet the standards of the top tier apps to be able to get featured in the front page. Apple is very picky when it comes to featuring apps and you need to have the patience as well.

Do not be over obsessed with being featured: You need to be patient when it comes to getting featured on the home page of the Apple App Store. There are millions and millions of apps in contention for the featured apps list and the basis of getting them placed changes and all it takes to wait a while to be featured if you are confident about your app’s standards.

6 Effective Mobile App Strategies That You Cannot Miss Out On

With more and more users calling for new and innovative mobile applications, it has become a necessity for enterprises to develop a good mobile app strategy that helps them meet the ever-growing demands. However mobile apps that truly increase the organization’s value should only be included.

Mobile App Strategy

Building apps can prove to be a time-taking and expensive process and needs full dedication to yield good results. It is vital to understand that an effective mobile app strategy can help promote an organization’s business and increase the value of the app ten-fold.

What should your mobile strategy have?
A perfect mobile app strategy helps the business to fulfill its requirements and also focus on the needs of their users while matching up to their expectations. With the demand for mobile apps increasing day by day, here are some essentials for effective mobile app strategy:

1. Understanding mobile’s importance in altering value proposition – With more than 70 percent retailers offering a mobile app to their customers; mobile devices have become a favorite amongst consumers when it comes to interacting with their clients. This is why services that meet mobile-specific needs should be developed while focusing on the needs of the customers.

2. Mobile Website – There are websites that have been designed exclusively for mobile devices. Though they are sub-domain of the original website, they direct the user to the mobile version when they access it from their smartphone or tablet device. A mobile-friendly site increases the user’s mobile experience. An ideal website is compatible with various operating systems and mobile devices to reach out to a large audience.

3. Mobile Ads – In order to pull in more potential customers, it is important to use apt keywords and descriptive texts for the mobile. Mobile apps should have minimal graphics with short messages to suit the smartphones relatively small size.

4. Appoint a champion – A mobile champion in your organization can be appointed. He can implement and monitor the business mobile strategy and also supervise a task force that is exclusively dedicated to campaigns related to mobile apps. The aim is to build mobile accountability in an organization.

5. Mobile Discounts and Deals – A clever and increasingly popular strategy to attract more users is by offering mobile discounts, mobile coupons, and deals. Such deals and discounts can be redeemed by the user immediately by visiting the retail store through their mobile.

6. Monetizing mobile app – By monetizing mobile apps, one can make money from it. The two best ways to do so are in-app advertising and selling a free app in it. Two versions of the app need to be developed where one is the free version, and the other is a paid version offering premium features.

You need to be able to make the right noises. Remember, thousands of apps are published each day and you need to make your app stand out. Do not fail to try out the tried and tested strategies even if you plan to try out something new.

Read More Related Blog: Mobile App Monetization Strategies for App Developers

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