Category Archives: Mobile App Development
You must have heard a plethora of cases, where the app failed as the entrepreneur rushed with the launch to make sure he’s the one putting inception steps in the market or it failed post launch as the competitor jumped right after their launch. Well, is this your planning to shut down your years of planning and implementation due to someone’s entry? If yes, then my friend you should have never entered. The barrier on others entry and exit is not something which is in your hands but what you have in your hands is to exercise your control on your own app. If the success or failure of others determine your app future, then it’s not they because of whom you failed, it’s wholly and solely you. If you want to stop blaming others and want to take the entire responsibility of your success or failure, then even with 2.8 million apps existent in the app store and the new 1000 apps entering the app store on routine, you can still have a space for your app with flabbergasting mobile app development and make a boom if you have caliber and right attitude.
Well, competition is not always negative, it can drive towards many positive things, make some research on some of the most popular brands. The most popular search engine, Google was not the first one, Facebook the fastest fascination in the market was also not the first social network. Such examples are plenty in the market. Hence, take inspiration and work your way ahead. The app market is always in the scarcity of quality ideas. If you are having any second thoughts for your app launch on the grounds of competition then don’t give a second thought just go on. Let me introduce some of the reasons that will put your fear aside and encourage you to come with your app even with already existing 2.8 million.
1) Competition gives birth to innovation
Have you ever heard that there is no such thing named as innovation left? If yes, then you are partially right. How to earn money online in India is a big question now. Well, when the competition is cutting edge, it automatically gives birth to innovation in the heed of setting the competitors aside and generates as much revenue as you can. If you have established monopoly then there is no driving factor to improvise your product, leaving the users with dissatisfaction and giving them a chance to jump on to the competitor at the very moment they enter the market, giving you a huge fall by a degraded number of users and also degraded revenue figures. Healthy competition is lucrative for both the users and also for the developers as it keeps you updated with new products and new techs.
Recommended post: Do You Know Why Users Loses Interest From Your App?
2) Drift and swift
The decision-making process along with the product completion process gets drifted when you have other companies in the same league running side by side. The research process will be more intense, action will be more precise and the end product will be uplifted quality wise. There will be a competitive study of the product and if it lags back, instant steps will be taken not to make it at par but take it two steps further.
3) Users are at the ample of the eye
Users are the god of gods when competition is head to head. Deceiving the users or availing them with low quality is not going to work anymore with such huge number of apps in the market. Hence, each and every feature and service were given by the mobile app development companies are exactly what users intend.
4) Others mistakes, your lessons
Being first is innovative but carries the risk of committing maximum mistakes. Being next avails you with a guide of mistakes to avoid which makes you perfect in the eye of users and helps you to lure more amount of user attention.
Blimey!!! You have reached the set milestone of download figures what then? Party and celebration, great going buddy. But, to your knowledge the speed through which you had a tremendous rise, you can also have a fall with similar pace. In the intuitive stage, mobile apps get a buzz if proper marketing strategies have been applied and there can be a huge jump in the initial stage. Maintaining the same figures can really drive you bananas.
Over a period of time, the users tend to lose interest from the app and start waving goodbye to it slowly and gradually. If being a mobile app development company, you don’t intend to join the league of the win at the start and lose at the end, then let’s encounter the reasons why users lose interest from your app over some time and what need to be done to redress it.
1) Slow application and stability issues
Patience, the element that every user is extremely short of. Users are keen to explore what’s new and what’s all the new application is all about. When it takes an ample amount of time to load, the interest just vanishes in seconds and users diverge their ways towards competitors. It’s really frustrating to use a slow mobile app that gets the freeze and crash over and over again. Slow performance is the way ahead to no performance and it is one of the basic reasons users leave the app. Users will try once or twice and if the app disappoints then they will leave. Only 16% of users will give more than 2 tries, the rest will leave.
Hence, if your app starts losing its not they who are at fault, it’s you who devastated your own app.
2) Efforts for re-engagement
If you think users will know about your app and they will find you in the app store which is already flooded with 2.8 million apps and the 1000 newbies entering on the daily basis, then my friend you are a zounderkite. Your thought is really gibberish. According to the research, users find the app only when they have some potential issue to redress or certain task to accomplish. Well, ‘where there is a problem, there is an app’ feels good to hear it, right? Now let’s hear the bad side of the same. When the problem is trouble shooted, the app is also shooted out of the mobile. Yes, another major reason for users losing interest from the app. You always need to offer some attractive things that either keep them engaged or bring them back. Here are the bonus points to bring back the users who have uninstalled your app. Discount, bonus funds, constant notification of attractive deals are some of the features that can lure the users back.
3) Bumfuzzling acquisition strategy
You have a full proof plan on your mobile app development plan as to how to acquire users or who are the target audience of the app and how to grab them, right? Well, with all these planning and plotting still things don’t go right then there can possibly be two things behind it. There’s a pitfall in delivering the core value of the app and another thing can be the SEO activities you are doing is not taking you to your desired target. Users will for sure leave the app if the advertising and marketing team fails to showcase the real motive and developers and coders fails to give the right functionality to the app, for sure users are going to lose interest from your mobile app.
The way out to resolve this issue is to diversify the testing budget across varied sources and take a note over the testing period, which traffic source is the best and entails quality output and on the contrary of course leave back the traffic source that don’t live up to the expectation standards and put up the entire budget on the quality ones.
4) Damn, your app has a spam
Apps are meant to make activities easier and we already studied the core values of re-engagement, but there should be an adequate balance between every activity that you undertake. If users get plenty of notifications, then it’s for sure that they are going to push you far away from their mobile phones and their life too. Re-engagement activities should be done in a controlled manner, the user should not feel irritated that they drive you off. In the heed of collecting too much, you can end up having nothing at all. You can take this step, but only when you have created trust and dependability with a good span of time, before it, the activity is really annoying.
A number of cell phones are equal to or we can say more than an existing population of the world, that is 7.5 billion. Paper was the key element to be used for business, transactions, records, processing which is now replaced by desktop, laptops, and cell phones. Employees are no more office specific, in fact, they are incorporating mobile devices and cloud services to accomplish their work. Enterprise mobile apps had some predictions which came out to be true, let’s recall them:
Companies would intend to have more than a single app for their business. Well, it came out to be quite true.
Entire business sector, from gigantic business tycoons to small business musketeers, all will be in need of mobile apps. It’s also a prediction came out to be a reality.
I need an app will be as generic as I want to do a startup. True, isn’t it?
Mobile apps will be more flourished in the sectors of training, sales, HR and internal communications.
Enterprise apps predictions of past years have proved to be totally true and this clearly depicts why you need an enterprise mobile app now. Well, types of enterprise apps are in plethora but let me introduce you with some of the most prevalent ones.
1) Customer support
2) HR management
3) Order management
4) E-mail marketing
5) Content management
6) Customer relationship management
7) Payment processing
8) Enterprise application integration
Well, these are not enough to drive you to have one if you are not having it already. Here are some of the benefits portrayed that will encourage you to right away hire a mobile app development company and get your app ready spontaneously.
1) Cost highly degraded
For any entrepreneur, whether small or big, the cost is a major concern and any deduction in the same is highly acknowledged. There are basically two ways which work in the cost-cutting. The prime factor is work mobility, employees can access the work through enterprise app sitting in any corner, or while traveling or at home. Work is no longer office limited as we discussed above and with enterprise app, efficiency is expanded heavily. Time and money both are saved with these apps. Once these apps are totally over the market, the paper will be extinguished from the market for keeping the records. Paper records will be transformed into mobile forms and data will transfer through mobile apps from the company’s system.
2) Throwing off competition
Innovation is the inspirational factor, whereas its process is driving factor. It is very rightly said that if you can’t oppose them just join them. To make a far distance from winding up, innovation is a step forward. In a clash of businesses, big tycoons can employ the latest tech and conjoin them with the human resource they can maintain their current position thrashing the lower ones even lower. Enterprise apps are the resort out of this issue, staying in tune with the competitor and combating them.
3) Detect errors
Any enterprise or business will not succeed without problem detection and its timely redress. These apps assist in analyzing and reporting which will result in bringing queries. Check them and resolve them. If you are familiar with SEO then probably you would be in the know of detailed analytic and trustworthy reporting. When you are done with the designing phase of your mobile application development and your app is out to use, generate an enticing reporting process for evaluating the performance of the app.
4) Spontaneous decision-making
Decision making involves the presence of all essential members of the company along with related parties, an absence of anyone of them can delay the decision and harm your lucrative business. With enterprise apps, every person is in the know about the functioning despite being physically present or not.
Being a stock market player, it becomes a part and parcel of your life to remain exceedingly alert about the market activities. If mobile app market is ever evolving, then stock market have an even higher evolving rate, it can alter within friction of seconds and dare not miss out the changing trend or you will be taken from sky high to underground low. This makes you understand how important it is to stay updated all the times and don’t miss out any movement. Well, it’s quite understood that you can’t remain active all through the day during market hours but you always have a way out and that is evolution…..evolution of mobile app.
Well, with evolutions also comes along the convenience and in the field of trading industry, this is through trading apps. Mobile application development companies have put up a great effort and have come up with these apps which act like a pro and facilitate you to trade and also receive notifications relating to market activities which you must be in the notice of. Being a market player, if you haven’t been using this, then here are some of the fruitful benefits you can’t resist which mobile apps have brought to the trading industry.
Trading apps are a pro and help the user to manage their assets. Asset management becomes more efficient and smooth with the advent of operational and navigational tools. The major advantages of these tools are that it helps you to manage multiple accounts at a single time. These apps outrage the multitasking abilities of the user.
2) Eradicating geographical barrier
The location is no more a point of a hindrance in share trading. With trading apps, you can trade from any location you want to, without any barrier. As long as you have internet connectivity, there is no time hurdle or geographical hurdle stopping you from being trade king. You can have the constant notice of the performance of your stock by receiving the real-time alert through your mobile application.
3) Highly secure
If you are worried about the security of the transaction details and your funds, then there is no point to worry about. There is no back hand on the part of security if you are using trading apps. Mobile app development agency have come up with an effectively encrypted firewall which helps you to stay miles away from any scam and fraud. You can sleep stress-free at night as all your details are in safe hands.
4) Multi lingual
The majority of Apps for trading are endowed with an easy interface to comfort the user and they come up with the ease of being operated in several languages to help the investor’s trade in the language which he is comfortable with.
5) Reduce cost
Trading apps enable you to trade from the location of your choice and with the need of only internet connectivity and hence it’s a huge trump card in cost saving. You don’t even to hire a broker to trade on your behalf and keep a constant track of your market position as mobile apps do that for you on your behalf.
With all these benefits there is no doubt there mobile apps are the most resourceful tool for today’s trading industry.
If you want to raise the profit bar of stock trading then turn your way in the direction of the mobile app. This avails the plethora of benefits with simple trading, easy processing, tracking of account and evaluating stock market performance. You are always updated with market fluctuation and mutating trends which can upgrade your earning bar.
Isn’t this technological revolution troublesome? You get an idea, develop it and create a mind blowing mobile application. Not only this, you upload it in the app store but what next? Is it any type of charity? Your efforts should get you the reward it deserves. That is why, ad networks were discovered at the first place. Some brands want to pay for their firm’s advertisement and are looking for the best platform to showcase it. The other side lays the category that is ready to take the prior offer and earn. Is this too simple? An incredibly easy looking pricing model networks that we usually calls ‘Monetization’ market is more complicated than you think it is.
Monetization market has spread like an ocean on the earth. The niche has become so competitive that the generic looking mobile application ad network is also competitive. There are plenty of options available for you now to decide on which is better and which is not. But, you can’t try with your mobile applications which have got nothing wrong. All you have to do is know how you can get the best out of it.
Here, in this article, we have enlisted 7 different and popular mobile ad networks better suited for your app monetization.
AdColony is a mobile video advertising networking platform. AdColony covers Fortune 500 companies.
Supported Platform: iOS, Android, Unity, Air
Campaign Type: CPCV, CPI, CPM
Supported Ad Format: Banner, Native, Video, Interstitial
Minimum Payout: $100
Fyber provides its users with an Ad server, Exchange and Mediation products to generate revenue streams and to serve more than half a billion active users monthly. It is a full stack mobile SSP which helps streamline all ad monetization strategies. Its Supported Ad Format include: Banners Banner, Video, Interstitial, Offer Wall. The Supported Platform: iOS, Android, Unity. The Campaign Types are: CPC, CPI, CPCV. The Minimum Payout is $$200.
Leadbolt is an eminent mobile ad network that provides advanced partner match technology along dynamic ad delivery. It is known for dealing with premium ads.
Its Supported Ad Format include: Banners, Interstitial, Offerwall, Rewarded Video, Native Ad. The Supported Platform: Android, iOS. The Campaign Types are: CPC, CPI, CPM. The Minimum Payout is $100.
Google’s AdMob is one of the most popular mobile ad networks with cross platform capability. Over 1 million apps use AdMob and it is popular because of its high CPM and best fill rates.
Its Supported Ad Format include: Interstitial, Native, Trueview, Banner, Lightbox, Video. The Supported Platform: iOS, Android, Unity, Cocos2dx, Wp8. The Campaign Types are: CPC, CPM, CPI. The Minimum Payout is $100.
They target users on the basis of “Appographic” targeting. Instead of studying demographic or geographical metrics, they study the applications installed by users on their device. They launch user acquisition campaigns, remarketing campaigns, brand engagement campaigns, etc. Its Supported Ad Format include: Banners, Native, Video, Interstitial, Rich Media. The Supported Platform: iOS, Android, Unity, Air. The Campaign Types are: CPC, CPI, CPM. The Minimum Payout is $50.
Mobile App developers and publishers search 1-stop solution to all their advertising and app promotion needs at Supersonic. Supersonic boasts of a network of more than 500 million users
Supported Ad Format: Offerwall, Video, Interstitial
Campaign Type: CPCV, CPI
Supported Platform: iOS, Android, Unity, Air
Minimum Payout: $100
MM is one of the largest mobile ad networks in the world. Some call it the second largest, right behind Google’s Admob. Its Supported Ad Format include: Banner, Video, Interstitial. The Supported Platform: Android, iOS. The Campaign Types are: CPC, CPI, CPM. The Minimum Payout is $50.
2016 is going to be ‘Mobile Applications’ year and so every industry is aiming to acquire that reward circuitously. One industry that can be benefited tremendously from it is ‘Restaurant Industry’. The future frontier for mobile apps will certainly be the restaurant table.Yes, it is an industry which will soon be exclusively depending on the apps in near future. Well, that’s what experts are predicting about. According to TechCrunch, 79% of smartphone owners use apps every day and the average smartphone user downloads 8 apps per month. 60% of global mobile consumers use their mobile device as their primary internet source, as per the survey of Internet Retailer. No matter what, the importance of mobile apps is inevitable. But before that, let us try to figure out why mobile apps are so essential in the restaurant industry. What flexibility does mobile apps and mobile ordering system as a whole offer for the restaurateur and the consumers both?
Numerous people, officials and students, have their meal (breakfast/lunch/dinner) on a daily basis celebrating cherished occasions and events. They tend to get bored of eating the same type of food since they won’t literally go and search out for every restaurants everyday; it would be clumsy and time consuming. But, since this is a ‘Smart Phone’ era, an individual is having mobile phones in their pocket, the industry found its goal embraced in it. What if people don’t have to go out and hunt food places? It would be very charging. That is why, some of the giants in restaurant industry have initiated mobile ordering system.
Indirect Profit to Users
It is all about making the customers habituated and addicted of using mobile application and ordering through it. Once it is done, then he/she will certainly be its permanent customers (provided the service and food is good). Users always recommend newest and better things to their friends. Slowly and Gradually, the number of users wouldn’t limit to the specific area but would spread over various classes and groups of people. People will definitely admire it as it is easy to use and affordable to get to. Restaurants will be always reasonable with the pricing of food if ordered through mobile apps; moreover, users get discount if they become their regular customers. Thus, there is an added-advantage to the users opting mobile apps and gets and indirect profit of discounts, offers and cash back or any freebies.
Direct Profit to Restaurants
Well, it is a crystal clear fact that mobile apps will be beneficial and lucrative for the business owners. Not only will the presence of the particular restaurants will increase but will also maximize their revenues since more and more users will use mobile app. Here, some factors will play its role- The mobile app should be user-friendly so that it becomes easy for the end user to order pretty easy. The navigation, browsing, payments and delivery system should be accurate and without any errors. Mostly, the apps are advised to be free so it gives an added incentive to its customers. Because of the typical service the restaurants provide, users will no longer have to log on to their desktops, find out any directories to order the food online or navigate through the vague website menus.
How it works?
Any restaurant is willing to reach more and more people to taste their food. Yet, there are limitations to it- may be some wouldn’t go because that particular restaurant is far from their region, some wouldn’t prefer to go considering that they will be have to stand in a queue. Mobile application simply wipes out this possibilities since user can order food from the desired restaurant and get it on the time he/she wishes. A customer also has the option of modifying items by size, styles, add or reduce dishes, toppings or flavors of their choice when ordering through mobile. Several special features can be added as per the specialty of restaurants; you can save your favorite orders in case you wanted to reorder them.
It is lucid to the user in order handling, menu handling and reporting and other analytic information. A restaurant can receive as many orders to their interface specifying the pick up time for the menu ordered by the customer. The customer is updated once the order is ready to deliver – enabling both the customer and the restaurant to track their order status in the GPS about the location of the delivery boy. The necessity of the application seems quite obvious now for the restaurant industries.
Genuine benefits of why mobile app development is essential part of any restaurants:
- Researchers have analyzed that the potential users spends more time on application than its website, which makes it evident that mobile app will unquestionably maximize the revenue.
- A user-friendly mobile application increases visibility, accessibility, and profitability of the restaurant.
- It keeps users directly in touch with the restaurant about any latest updates and important news.
- Users can get the notifications of any special offers on any special days, to redeem it instantly.
- Restaurants can be constantly engaged with the users about the products they opted and how was their experience; this way, it can know if the end users are satisfied or not.
- The app develops customer loyalty because of the up-to date service provided.
Do you wish to make the best out of the essential industry? Contact us. We make unique, creative, innovative and affordable restaurant mobile applications.
With more and more users calling for new and innovative mobile applications, it has become a necessity for enterprises to develop a good mobile app strategy that helps them meet the ever-growing demands. However mobile apps that truly increase the organization’s value should only be included.
Building apps can prove to be a time-taking and expensive process and needs full dedication to yield good results. It is vital to understand that an effective mobile app strategy can help promote an organization’s business and increase the value of the app ten-fold.
What should your mobile strategy have?
A perfect mobile app strategy helps the business to fulfill its requirements and also focus on the needs of their users while matching up to their expectations. With the demand for mobile apps increasing day by day, here are some essentials for effective mobile app strategy:
1. Understanding mobile’s importance in altering value proposition – With more than 70 percent retailers offering a mobile app to their customers; mobile devices have become a favorite amongst consumers when it comes to interacting with their clients. This is why services that meet mobile-specific needs should be developed while focusing on the needs of the customers.
2. Mobile Website – There are websites that have been designed exclusively for mobile devices. Though they are sub-domain of the original website, they direct the user to the mobile version when they access it from their smartphone or tablet device. A mobile-friendly site increases the user’s mobile experience. An ideal website is compatible with various operating systems and mobile devices to reach out to a large audience.
3. Mobile Ads – In order to pull in more potential customers, it is important to use apt keywords and descriptive texts for the mobile. Mobile apps should have minimal graphics with short messages to suit the smartphones relatively small size.
4. Appoint a champion – A mobile champion in your organization can be appointed. He can implement and monitor the business mobile strategy and also supervise a task force that is exclusively dedicated to campaigns related to mobile apps. The aim is to build mobile accountability in an organization.
5. Mobile Discounts and Deals – A clever and increasingly popular strategy to attract more users is by offering mobile discounts, mobile coupons, and deals. Such deals and discounts can be redeemed by the user immediately by visiting the retail store through their mobile.
6. Monetizing mobile app – By monetizing mobile apps, one can make money from it. The two best ways to do so are in-app advertising and selling a free app in it. Two versions of the app need to be developed where one is the free version, and the other is a paid version offering premium features.
You need to be able to make the right noises. Remember, thousands of apps are published each day and you need to make your app stand out. Do not fail to try out the tried and tested strategies even if you plan to try out something new.
Read More Related Blog: Mobile App Monetization Strategies for App Developers
Everybody likes to try out something new to eat and new restaurants fit the bill perfectly. A great way to promote your business would be to go mobile friendly – a mobile app for your restaurant can woo in potential customers and increase customer loyalty. Imagine being able to promote daily deals and offers to your customers – this can significantly increase customers.
Studies suggest that one of the most popular searches on mobile apps are of restaurants. Being a restaurant owner, it would be extremely beneficial for your business if you have a mobile-optimized app or site which helps bring in more customers than ever.
Here are top 10 reasons why your restaurant needs a mobile app today.
1. What do studies say?
In order to reach the top 5 percent names of restaurants, all you need to do is get a mobile app. Yes, around 95 percent restaurants do not have a mobile app thus nearby customers are unable to find them.
Statistics reveal that 62 percent of customers will not choose a restaurant to dine in if they are unable to go through the menu on their mobile. They will obviously then search for another restaurant nearby and visit it instead.
3. Easy syncing
With the mobile site being synced with the desktop site automatically, one can update things like deal announcements, special menus, happy hours info and so much more to the mobile app in real-time.
4. Easy booking
A push of the button is all you need to book instant reservations and ensure that your customer will actually visit your restaurant without fail.
5. Menu customization
Mobile apps allow restaurants to specifically optimize their menu for the app so that customers can easily read them without having to worry about PDF files taking forever to download.
6. Easy customer care
The click-to-call feature in mobile apps allows the customer to call you and get in touch with you regarding questions and queries within seconds. This again helps customers choose your restaurant as the one to dine in.
7. Easy feedback
You will find fan page reviews on your mobile app which show how satisfied and happy the existing customers are and what they have to say about your restaurant. This encourages new customers to try out your menu and your business grows like never before.
8. Easy directions
The presence of mobile maps and GPS ensures that customer can locate your restaurant easily and customers do not waste time in searching other nearby restaurants.
9. Know the business hours
No customer wants to turn up to a restaurant to find it closed. With the business hours being clearly visible on the mobile app, customers find it easy to set their dining schedules and plan their day accordingly.
10. Build brand value
Another statistic states that around 75 percent customers choose a restaurant to dine in based on the search results in their mobile. A good mobile app helps your potential customers to easily locate you on Google searches and they are more likely to visit your restaurant.
What do you do when creating a mobile app? While user engagement continues to be a crucial factor that plays an important part in the eventual app success, focus on engagement rate is generally low. A part of the reason is that we believe the concepts and features can be too enriching – something that might not be the case. A background with white text on a site might have loads of important information, but you would never want to read from there because it is not user friendly.
Creating a smooth user experience is necessary for function and flow of all mobile application. User Interface (UI) determines how the app looks and interacts with users. User experience (UX) handles how app feels for a user. During app development, you must make sure all your efforts are focused towards the end user. To help you with that here are few things to know about UX/UI.
UX/UI must do
So, what can you do to have a UX/UI experience that users love? There are a number of focus points to keep in mind while developing the app. Here are a few of them.
You must make sure that the app you roll out for users to use must fulfill needs and wants of them. End experience is solid as function.
2. Core features design
Your core feature must designed in such a way that it targets a certain audience. If you are focusing on gamers or shopper, make sure the design corresponds to it. All the features must deliver what is promised to users. Features must always improve the user experience.
3. Use Multimedia
Media is a great way to improve user experience, but never overdo it as it can drive away the users. Moreover, give users the control of media so that they decide what they want experience.
1. Web UX vs. Mobile UX
Never confuse web UX with mobile UX because the web page is not always same as designing an app build for the mobile platform. You must know both are on two different platforms and has very different audiences.
2. App that highlights user’s needs
Never build apps that satisfy your needs. You are offering a specific value to that fulfills users’ needs hence always concentrate on the needs of users. Take as many feedbacks as possible from user to improve and grow in the development cycle.
3. App must have specific function
It is simple for any app always make something that does something otherwise it is useless. If your app just an add to sign up for something useless, the user will be disappointed and may not even see good download number.
If see the whole thing, in summary, using UI/UX you fulfill key business objectives, generate revenues, improve brand and engage users by fulfilling certain needs. Use quality tools to achieve smooth, slick, and fluid user experience design of your app. Keep the feedback and user support high on the agenda after the release of the app to make sure that your app is improved and updated as per users need. This fulfills your wider commercial goals and gains more users for your app.
In order to get the survival amongst the highly competitive market of mobile applications, there are some important aspects; besides development of the application; which are to be considered by respective fraternity involved in the process of app development. The complete process should be organized such that the primary motive of the app development is satisfied and the company gets satisfactory results from it. Marketing or market presence has become important aspect in this industry as there is a lot of competition exploding in the market. So the app launch becomes important criterion to attract maximum number of users.
According to current market statistics, there are different ways to promote your app. Among these, the launch of the mobile application on a large scale holds importance of high level in the market. Various events, gatherings and advertisements are prepared or planned in order to launch app on a large scale. Another in trend feature is to prepare a demo/trailer for your app through you can attract the large amount of customer base. Here are some of the things to be taken care of while preparing the trailer for your mobile application.
Target the audience (Age group, ad structure, interests)
While launching or preparing the graphical trailer for your application, it becomes important to know the target market for it. The Play Store market largely depends on the structure of the app and domain for which you are creating it. The audience for whom the app is being created should be given prime importance by mobile app developers while creating trailers. Eventually the trailer should depict all the things that the audience would want to know about the app. The structure of the advertisement for trailer launch must be enticing and audience specific. A mediocre size trailer with a perfectly driven architecture of you application leaves a large impact on the future success of your application.
Technical aspects, Voice and images
It is necessary to focus not only on the functional and marketing aspects of the trailer but there are a lot of technological geeks in the market who are ready to review the technical aspects of your application. So in order to get top reviews from app critics, try to keep technicalities domain as the frontier of your application. Also the app domain is the one which decides how much technical agility the trailer can take. The sound effects and the audio should be clear and relevant to the topic as this will add a feather to the studded crown of your trailers. In order to make the trailer more creative it becomes necessary to focus on the designs included in the video.
Tie-up with commercials or web platforms
This is another idea which can lighten up your trailer and make it a worldwide hit. Launching the trailer on specific dates, festivals or on days which are related to the mobile applications will get additional benefits to the popularity of the app. Sharing, launching or highlighting the trailer on various web platforms like Facebook, Youtube, Twitter and now on instagram is the recent most trend to follow. There are several agencies which guarantee a few thousands hits for your mobile application trailer on the platforms. The mobile applications development companies should look after their development team to prepare a trailer which serves the motive of their company. These tie-ups will help gain momentum in companies overall popularity and market presence.
Besides this, several other steps are also a part of marketing a mobile application and they can bring a considerable market presence for your application. It becomes important to extend the knowledge about current market and gimmicks that people are following in order to achieve success in the field of mobile applications.
Read More Related Blog: Best Ways to Promote Your Mobile App Using Video