With over 1.8 million apps in the Apple App Store, the app market is more competitive than ever and Apple is bringing in more control mechanisms into the game and is being very stringent about the quality of apps and guidelines, making the entry of low quality apps into their App Store nearly impossible. With Apple having a stringent quality check, you will need to ensure that your app complies all the directions and Apple policies to be able to make to the featured list. As a developer, you’re expected to know all changes Apple makes to its policies and so, here is a run through.
Understanding How the Apple App Store Works
There were 1,875 apps that were allowed in July and over 30,000 were submitted for review making it clear how difficult it is to get your app approved. So how do you get your app featured in the Apple App Store? Let’s find out.
Understand the App Store needs: You need to understand what Apple requires for your app to be featured in the App store and meet up with their expectations accordingly. App installs or celebrity promotions cannot help your cause if you sacrifice on quality and you need to ensure that you app is of the highest standards.
Marketing: Marketing is one of the key aspects of the App Store and you need to ensure that the marketing content is ready to go at the time of launch. You do not want to wait for your app to be launched before going ahead with your marketing implementations. From promos, app screenshots, app icons, app descriptions, meta data and also videos – everything should be top notch and ready to be presented for evaluation. If you are missing any of the things it’s hard to get featured on the Apple App Store.
Adhere to Apple’s guidelines: There are many Apple’s guidelines for design, quality and verification. You need to follow and each and every minute requirement closely and ensure that your app is successful in the process instead of letting it die a slow death.
Quality: One of the biggest advantages that top iOS developers have in the Apple App Store is quality and you need to be able to meet the standards of the top tier apps to be able to get featured in the front page. Apple is very picky when it comes to featuring apps and you need to have the patience as well.
Do not be over obsessed with being featured: You need to be patient when it comes to getting featured on the home page of the Apple App Store. There are millions and millions of apps in contention for the featured apps list and the basis of getting them placed changes and all it takes to wait a while to be featured if you are confident about your app’s standards.
With more and more users calling for new and innovative mobile applications, it has become a necessity for enterprises to develop a good mobile app strategy that helps them meet the ever-growing demands. However mobile apps that truly increase the organization’s value should only be included.
Building apps can prove to be a time-taking and expensive process and needs full dedication to yield good results. It is vital to understand that an effective mobile app strategy can help promote an organization’s business and increase the value of the app ten-fold.
What should your mobile strategy have?
A perfect mobile app strategy helps the business to fulfill its requirements and also focus on the needs of their users while matching up to their expectations. With the demand for mobile apps increasing day by day, here are some essentials for effective mobile app strategy:
1. Understanding mobile’s importance in altering value proposition – With more than 70 percent retailers offering a mobile app to their customers; mobile devices have become a favorite amongst consumers when it comes to interacting with their clients. This is why services that meet mobile-specific needs should be developed while focusing on the needs of the customers.
2. Mobile Website – There are websites that have been designed exclusively for mobile devices. Though they are sub-domain of the original website, they direct the user to the mobile version when they access it from their smartphone or tablet device. A mobile-friendly site increases the user’s mobile experience. An ideal website is compatible with various operating systems and mobile devices to reach out to a large audience.
3. Mobile Ads – In order to pull in more potential customers, it is important to use apt keywords and descriptive texts for the mobile. Mobile apps should have minimal graphics with short messages to suit the smartphones relatively small size.
4. Appoint a champion – A mobile champion in your organization can be appointed. He can implement and monitor the business mobile strategy and also supervise a task force that is exclusively dedicated to campaigns related to mobile apps. The aim is to build mobile accountability in an organization.
5. Mobile Discounts and Deals – A clever and increasingly popular strategy to attract more users is by offering mobile discounts, mobile coupons, and deals. Such deals and discounts can be redeemed by the user immediately by visiting the retail store through their mobile.
6. Monetizing mobile app – By monetizing mobile apps, one can make money from it. The two best ways to do so are in-app advertising and selling a free app in it. Two versions of the app need to be developed where one is the free version, and the other is a paid version offering premium features.
You need to be able to make the right noises. Remember, thousands of apps are published each day and you need to make your app stand out. Do not fail to try out the tried and tested strategies even if you plan to try out something new.
Read More Related Blog: Mobile App Monetization Strategies for App Developers
Everybody likes to try out something new to eat and new restaurants fit the bill perfectly. A great way to promote your business would be to go mobile friendly – a mobile app for your restaurant can woo in potential customers and increase customer loyalty. Imagine being able to promote daily deals and offers to your customers – this can significantly increase customers.
Studies suggest that one of the most popular searches on mobile apps are of restaurants. Being a restaurant owner, it would be extremely beneficial for your business if you have a mobile-optimized app or site which helps bring in more customers than ever.
Here are top 10 reasons why your restaurant needs a mobile app today.
1. What do studies say?
In order to reach the top 5 percent names of restaurants, all you need to do is get a mobile app. Yes, around 95 percent restaurants do not have a mobile app thus nearby customers are unable to find them.
Statistics reveal that 62 percent of customers will not choose a restaurant to dine in if they are unable to go through the menu on their mobile. They will obviously then search for another restaurant nearby and visit it instead.
3. Easy syncing
With the mobile site being synced with the desktop site automatically, one can update things like deal announcements, special menus, happy hours info and so much more to the mobile app in real-time.
4. Easy booking
A push of the button is all you need to book instant reservations and ensure that your customer will actually visit your restaurant without fail.
5. Menu customization
Mobile apps allow restaurants to specifically optimize their menu for the app so that customers can easily read them without having to worry about PDF files taking forever to download.
6. Easy customer care
The click-to-call feature in mobile apps allows the customer to call you and get in touch with you regarding questions and queries within seconds. This again helps customers choose your restaurant as the one to dine in.
7. Easy feedback
You will find fan page reviews on your mobile app which show how satisfied and happy the existing customers are and what they have to say about your restaurant. This encourages new customers to try out your menu and your business grows like never before.
8. Easy directions
The presence of mobile maps and GPS ensures that customer can locate your restaurant easily and customers do not waste time in searching other nearby restaurants.
9. Know the business hours
No customer wants to turn up to a restaurant to find it closed. With the business hours being clearly visible on the mobile app, customers find it easy to set their dining schedules and plan their day accordingly.
10. Build brand value
Another statistic states that around 75 percent customers choose a restaurant to dine in based on the search results in their mobile. A good mobile app helps your potential customers to easily locate you on Google searches and they are more likely to visit your restaurant.
Every app in the App store has a default text that displays in the app description. This text can be a golden key to the success of the mobile app.
When you sell something, it’s obvious that the user looks for how is it useful or in technical term “What’s in it for me?” This question needs to be exciting and convincing enough for the user to look into the app. The app icon and the name of the app have done its work by attracting the consumer to reach as far as to enter into the app details. Now all you have to do is blow up this spark of interest into a fire. That can be done by this app description.
How long should it be?
By default, only 255 characters are visible to the users and a total of 4000 characters can be added to the description. The first 255 characters needs to magical enough to force the person to tap the more info tab and dig deeper. Here is what you need to look out for when writing your app description.
1. Keep it short
The info must be precise and in simple language, refrain from technical terms that are uncommon. Avoid writing long paragraphs in the description as it may kill the interest. Use of bulletins is advisable.
2. Highlight the right features
The unique and stand out features of the app must be highlighted. A few in the beginning and a few in the end. Just mention the key features and let the rest be discovered within the app. Remember to write the description from a point of view of the users as they are your target audience and not as a developer.
3. How does the app solve the problem?
Necessarily highlight how is the app is a solution to any problem of the user. If the app fail to stand out in that category, produce a problem that is not so prominently visible in the first place.
4. Keep updating descriptions
It is a good practice to update the description and mention new features or modifications done in the app. Provide a reference to the developer, like the website, support link, links to another app from the developer and may be social media links. Try to be as responsive to the query as possible and answer to the FAQ’s.
Here is a short summary of the things that you need to focus on while writing an app description.
- The write-up needs to be precise and short
- Attractive statements in the beginning
- Use short paragraphs and bulletins
- Offer solution to a problem
- Links to reach you
- Highlight major attractive features
- Language should be simple but appealing
- Keep the description updated and mention modifications
Making your app description user friendly is easier than you think. Get increased conversions and more ROI – have the right killer app description.
Read More Related Blog: Choosing The Right App Name – The Must Knows
What do you do when creating a mobile app? While user engagement continues to be a crucial factor that plays an important part in the eventual app success, focus on engagement rate is generally low. A part of the reason is that we believe the concepts and features can be too enriching – something that might not be the case. A background with white text on a site might have loads of important information, but you would never want to read from there because it is not user friendly.
Creating a smooth user experience is necessary for function and flow of all mobile application. User Interface (UI) determines how the app looks and interacts with users. User experience (UX) handles how app feels for a user. During app development, you must make sure all your efforts are focused towards the end user. To help you with that here are few things to know about UX/UI.
UX/UI must do
So, what can you do to have a UX/UI experience that users love? There are a number of focus points to keep in mind while developing the app. Here are a few of them.
You must make sure that the app you roll out for users to use must fulfill needs and wants of them. End experience is solid as function.
2. Core features design
Your core feature must designed in such a way that it targets a certain audience. If you are focusing on gamers or shopper, make sure the design corresponds to it. All the features must deliver what is promised to users. Features must always improve the user experience.
3. Use Multimedia
Media is a great way to improve user experience, but never overdo it as it can drive away the users. Moreover, give users the control of media so that they decide what they want experience.
1. Web UX vs. Mobile UX
Never confuse web UX with mobile UX because the web page is not always same as designing an app build for the mobile platform. You must know both are on two different platforms and has very different audiences.
2. App that highlights user’s needs
Never build apps that satisfy your needs. You are offering a specific value to that fulfills users’ needs hence always concentrate on the needs of users. Take as many feedbacks as possible from user to improve and grow in the development cycle.
3. App must have specific function
It is simple for any app always make something that does something otherwise it is useless. If your app just an add to sign up for something useless, the user will be disappointed and may not even see good download number.
If see the whole thing, in summary, using UI/UX you fulfill key business objectives, generate revenues, improve brand and engage users by fulfilling certain needs. Use quality tools to achieve smooth, slick, and fluid user experience design of your app. Keep the feedback and user support high on the agenda after the release of the app to make sure that your app is improved and updated as per users need. This fulfills your wider commercial goals and gains more users for your app.
In order to get the survival amongst the highly competitive market of mobile applications, there are some important aspects; besides development of the application; which are to be considered by respective fraternity involved in the process of app development. The complete process should be organized such that the primary motive of the app development is satisfied and the company gets satisfactory results from it. Marketing or market presence has become important aspect in this industry as there is a lot of competition exploding in the market. So the app launch becomes important criterion to attract maximum number of users.
According to current market statistics, there are different ways to promote your app. Among these, the launch of the mobile application on a large scale holds importance of high level in the market. Various events, gatherings and advertisements are prepared or planned in order to launch app on a large scale. Another in trend feature is to prepare a demo/trailer for your app through you can attract the large amount of customer base. Here are some of the things to be taken care of while preparing the trailer for your mobile application.
Target the audience (Age group, ad structure, interests)
While launching or preparing the graphical trailer for your application, it becomes important to know the target market for it. The Play Store market largely depends on the structure of the app and domain for which you are creating it. The audience for whom the app is being created should be given prime importance by mobile app developers while creating trailers. Eventually the trailer should depict all the things that the audience would want to know about the app. The structure of the advertisement for trailer launch must be enticing and audience specific. A mediocre size trailer with a perfectly driven architecture of you application leaves a large impact on the future success of your application.
Technical aspects, Voice and images
It is necessary to focus not only on the functional and marketing aspects of the trailer but there are a lot of technological geeks in the market who are ready to review the technical aspects of your application. So in order to get top reviews from app critics, try to keep technicalities domain as the frontier of your application. Also the app domain is the one which decides how much technical agility the trailer can take. The sound effects and the audio should be clear and relevant to the topic as this will add a feather to the studded crown of your trailers. In order to make the trailer more creative it becomes necessary to focus on the designs included in the video.
Tie-up with commercials or web platforms
This is another idea which can lighten up your trailer and make it a worldwide hit. Launching the trailer on specific dates, festivals or on days which are related to the mobile applications will get additional benefits to the popularity of the app. Sharing, launching or highlighting the trailer on various web platforms like Facebook, Youtube, Twitter and now on instagram is the recent most trend to follow. There are several agencies which guarantee a few thousands hits for your mobile application trailer on the platforms. The mobile applications development companies should look after their development team to prepare a trailer which serves the motive of their company. These tie-ups will help gain momentum in companies overall popularity and market presence.
Besides this, several other steps are also a part of marketing a mobile application and they can bring a considerable market presence for your application. It becomes important to extend the knowledge about current market and gimmicks that people are following in order to achieve success in the field of mobile applications.
Read More Related Blog: Best Ways to Promote Your Mobile App Using Video
In this era of mobility, education is growing rapidly by fitting itself into modern technology and trends with the help of mobile apps. One of the great advantage of offering education through mobile application is its accessibility from anywhere at anytime. With the wide influence towards mobile device and its application usage, mobile applications are performing almost each task for humans starting from waking them up till the time they fall asleep. This advanced technology of mobile apps has been serving almost each of the industries covering educations too.
Now lets see why mobile applications are one of the proven benefit for education:
With the help of mobile application, students can extend the point of learning to the last extent, as there are no schedules for kids to access an application and start learning. All that he required is one smart device with the app installed with it which the student is going to use of. All these applications are available with a user-friendly controls and environment so that its accessibility will be easy.
Interactive app elements
There are huge range of applications available on the app store offering a wide range of interesting and interactive elements increasing the learning scope for different age group of students. The only purpose of making this kind of application is learning with fun, the applications will be developed as it can keep the kids engaged with it and increase their knowledge by interesting educational games too. Parents can easily find an application from the app store as per their kid’s interest area.
Improved classroom performance
Mobile applications can ultimately help any students for a better understanding of any topic by offering a wide range of functionalities. It does not help any student to score a good marks at their examination hall, but it can definitely help little ones for preparing for their exams on a daily basis and even for their assignment completion too. If a student knows that what is a next topic going to be taught in the school, then they can easily grab the topic into his mind from the base of it. Such method can help teachers and parents to built self confidence into kids.
Learning through sharing
Almost each mobile application meant for educational purpose comes with seamless integration with various social media like Facebook, Twitter or we can consider Google Plus. Teacher can form their own study circle and share what he is teaching at present, kids can participate in the discussion and can make their doubts clear by asking for them online. With this innovative concept of learning, kids can also make new friends and interact with them, this way they can improve their social skills too.
Enabled collaboration between parents and teachers
There are some educational applications available on the app store, which enables the collaboration between teachers and parents. They help teachers to teach various topics and keep track of student performance, grades and attendance. These kinds of applications helps parents to track their kid’s performance by constantly getting in touch with his teacher. Student and teacher can communicate too while studying particular topic with the help of chat or email facility of an application. Thus resolving queries and doubts becomes an easy task.
Adoption of advanced lifestyle
There are so many mobile apps there on the app store for children offering soft skills development tips with learning purpose. All these information in represented in the app into an easy to understand and playable format, which leads to the fun with learn concept. Children can easily adapt these app without any difficulty in their regular lives. These apps also helps them to increase their knowledge and quick decision making skills.
Read More Related Blog: 4 Tips For Developing A Successful Educational App
Looking to develop an mHealth app? Look out for what’s on offer first! While the mHealth niche is still in its nascent stages, there are a few good mHealth apps out there and you need yours to be different. So, what are the things that deserve your attention and ones that you need to familiarize yourself with?
What’s with the mHealth world?
More than two billion people use tablets and smartphone all across the planet. Smartphones have made browsing internet, shopping, banking, and travel seem a whole lot easier. Now, the healthcare industry is also able to use smartphones in newer and innovative ways with the new smartphone capabilities. mHealth applications are gaining immense popularity which is predicted to reach as much as $26 billion revenue by 2017. The unique opportunities along with the challenges for the app developers can seek great scope to create intuitive apps for the healthcare industry.
It’s important to decide which health niche you want your app to focus on. Health, medication, fitness tracking, health records are some of the major areas of mHealth applications and these can be integrated with wearable technology and cloud databases.
There are certain points to remember if one wish to penetrate the current healthcare application market.
1. User friendly
User-friendly navigation is a must with it being simple and easy to navigate. Security is essential, and privacy settings cannot be anything but infallible. HL7, HIE, and HIPAA are the standard messaging codes which should be strictly followed. Wearable medical hardware should have seamless integration with the application software.
2. Use of POS
Point-of-Sale (POS) strategy along with monetization gateways is also necessary to avoid spamming. In-app purchases, paid downloads, premium usage options are three different strategies to avoid junk downloads. For multiple devices, cross-platform functionality can also be used.
3. Legally compliant
You will need to hire a legal adviser if you’re developing health app. The Food and Drug Administration scrutinizes most of the mHealth applications. Also, a risk-based assessment from FDA determines the safety of the use of those mHealth apps. Based on the intended use, potential risk and functionality, these apps are classified into Class I, II, or III.
Class I applications can help the users to self-manage by tracking weight, diagnosing sleep patterns, and through diabetes reading; among others.
A Class II or III device needs to be monitored, regulated and approved by FDA. For instance, those who are paired with implanted medical devices like blood pressure sensors or the glucose monitors are examples of the above class device. Also, the high-end mobile which can be transformed into medical device through the software are also examples of class II or III.
Remember, healthcare apps are not judged depending on how often they are used rather how flawlessly they perform. So regardless of and the high-end applications, if it fails to give an accurate result, it will not be in the market for long. Also, the security is a big hassle to gain reliability among the users for whom sharing health details and history is a strict no-no.
After the emergence of mobile applications and various operating systems on which they are developed, the number of developers has been very considerate while choosing their option of development. At the same time, the area of interest of the developers also plays an important role in development as the app implementation becomes a lot easier with good development. Android and iOS are two giants who are currently leading the market of mobile applications. The development methodologies involved in these two types of operating systems have vast differences.
Android has released Lollipop as its last version along with which iOS 8 has also come into the picture from the Apple Inc. Now considering the development perspective of both the operating systems, it becomes easy to analyze the role of developers in the process. Based on a recent most survey, it has been found that there are many problems for app developers in iOS 8 than in Android Lollipop. Here are some points that differentiate between Android Lollipop and iOS 8.
Crashing issues with iOS 8
One of the main reasons behind the difficulty faced by the mobile app developers to develop an application in iOS 8 is the rate at which it gets crashed. Researchers have found that 2.5 percent of the applications developed on iOS 8 get crashed while this ratio reduces to 2 percent with Android Lollipop. Mobile application developers due to this reason opt for Android Lollipop platform than iOS 8. Crashing issues also affects the code part of the development and this becomes more tedious with going time. There are certain methodologies to be followed in iOS that can take a ted bit of time in development process of the application.
Update version with devices
There are tangible amount of application that run on iOS without any offerings. With iPhone 6 and iPad Air in the market, the application made by iOS app developers ought to run successfully on the specific devices. In case of Android, the app development becomes much easier as so much flexibility is provided to the developers. Once the version is updated on your device, all the latest applications become compatible and can be upgraded easily. Before Lollipop, the KitKat had an awful track record of crashing which has now considerably reduced making Android Lollipop more powerful than iOS 8 of Apple. So there has been drastic improvement in Android since last year.
Stability in operating systems
Researchers have now started believing that Android has been sufficiently competitive to iOS in the market in terms of stability. The technical aspects of Android have considerably changed in last few years making it better for use. Large scale mobile apps development companies have now started using Android apps development as prime focus of their business because of favoritism among the users in the market. iOS on the other hand has focused more on customers making it hard for developers to make easy applications. The high end devices of Android like Galaxy S5 and others have reduced the crash rate of Android to a considerate extent making it more stable.
Mobile app developers need to be more focused on making the applications which can get the better of other apps in the market. There are always certain issues with some or the other applications and this can hinder developers from making an exceptional app.
With the evolvement of time, there has been number of modifications with respect to development of mobile application. The major one is the use of Native Platform for the development of mobile application. There are many advantages using these methods for development. It all started with iOS development as it was cumbersome task to develop them but slowly it penetrated into all kinds of app development. But in order to make successful applications, some important things are to be considered and it will enhance the app utility from app store.
In order to make a mobile application using native platform the first challenge that comes before development agencies is to security. Also there are frequent cases where security of data is questioned with respect to apps that are made using native platform. Here is the list of some of the factors required to be focused while developing the native mobile application.
The approach used for the development of app through conventional methods and that used for native are totally different. This tool provides fast methodologies through APIs along with various SDKs which helps to launch the apps as quickly as possible. On the other hand, the robust architecture which is provided through conventional coding methods is not available in native apps. Although there are new techniques adopted which keeps robustness of the app intact, but overall functionality needs to be monitored on a continuous basis. Both the methodologies have their own advantages and disadvantages but with native apps you need to be surer before launching it.
Certified development & Design Team
Native application development is something that is not familiar to most of the developers as the coding is not biased with respect to specific language. So before deciding to develop native app, resources with proper competency needs to be aligned. Not only from the development perspective, but also the designing of the app is important because of different shapes and sizes of Smartphone. This issue is more with respect to Android and Windows phones as iPhones do not vary much. The mobile application developed using native platform might get fluctuated in design due to different sizes of mobiles. The employment of skillful resources might help to provide efficient results of app development.
Tackle security issues and thorough testing
The main problem that arises in case of app development through native methods is security. With Android, this issue becomes more vulnerable. The only thing that can prevent this is testing. Once the app is launched on the app store, it is hard to look into the issues related to security. So quality assurance techniques need to be adapted in order to get fortified testing results. The app needs to be tested at various levels of mobile apps development. Also once the application is launched, the support is required round the clock in order to avoid any security breaching activities. The security of the app depends a lot on operating system and the platform on which the app is launched.
If these factors are properly taken care during the development life cycle of the app, it will become easy to make smooth Go-Live of the app. It will also benefit mobile apps development company to build a reputation in the market regarding native app development.