Blimey!!! You have reached the set milestone of download figures what then? Party and celebration, great going buddy. But, to your knowledge the speed through which you had a tremendous rise, you can also have a fall with similar pace. In the intuitive stage, mobile apps get a buzz if proper marketing strategies have been applied and there can be a huge jump in the initial stage. Maintaining the same figures can really drive you bananas.
Over a period of time, the users tend to lose interest from the app and start waving goodbye to it slowly and gradually. If being a mobile app development company, you don’t intend to join the league of the win at the start and lose at the end, then let’s encounter the reasons why users lose interest from your app over some time and what need to be done to redress it.
1) Slow application and stability issues
Patience, the element that every user is extremely short of. Users are keen to explore what’s new and what’s all the new application is all about. When it takes an ample amount of time to load, the interest just vanishes in seconds and users diverge their ways towards competitors. It’s really frustrating to use a slow mobile app that gets the freeze and crash over and over again. Slow performance is the way ahead to no performance and it is one of the basic reasons users leave the app. Users will try once or twice and if the app disappoints then they will leave. Only 16% of users will give more than 2 tries, the rest will leave.
Hence, if your app starts losing its not they who are at fault, it’s you who devastated your own app.
2) Efforts for re-engagement
If you think users will know about your app and they will find you in the app store which is already flooded with 2.8 million apps and the 1000 newbies entering on the daily basis, then my friend you are a zounderkite. Your thought is really gibberish. According to the research, users find the app only when they have some potential issue to redress or certain task to accomplish. Well, ‘where there is a problem, there is an app’ feels good to hear it, right? Now let’s hear the bad side of the same. When the problem is trouble shooted, the app is also shooted out of the mobile. Yes, another major reason for users losing interest from the app. You always need to offer some attractive things that either keep them engaged or bring them back. Here are the bonus points to bring back the users who have uninstalled your app. Discount, bonus funds, constant notification of attractive deals are some of the features that can lure the users back.
3) Bumfuzzling acquisition strategy
You have a full proof plan on your mobile app development plan as to how to acquire users or who are the target audience of the app and how to grab them, right? Well, with all these planning and plotting still things don’t go right then there can possibly be two things behind it. There’s a pitfall in delivering the core value of the app and another thing can be the SEO activities you are doing is not taking you to your desired target. Users will for sure leave the app if the advertising and marketing team fails to showcase the real motive and developers and coders fails to give the right functionality to the app, for sure users are going to lose interest from your mobile app.
The way out to resolve this issue is to diversify the testing budget across varied sources and take a note over the testing period, which traffic source is the best and entails quality output and on the contrary of course leave back the traffic source that don’t live up to the expectation standards and put up the entire budget on the quality ones.
4) Damn, your app has a spam
Apps are meant to make activities easier and we already studied the core values of re-engagement, but there should be an adequate balance between every activity that you undertake. If users get plenty of notifications, then it’s for sure that they are going to push you far away from their mobile phones and their life too. Re-engagement activities should be done in a controlled manner, the user should not feel irritated that they drive you off. In the heed of collecting too much, you can end up having nothing at all. You can take this step, but only when you have created trust and dependability with a good span of time, before it, the activity is really annoying.
A number of cell phones are equal to or we can say more than an existing population of the world, that is 7.5 billion. Paper was the key element to be used for business, transactions, records, processing which is now replaced by desktop, laptops, and cell phones. Employees are no more office specific, in fact, they are incorporating mobile devices and cloud services to accomplish their work. Enterprise mobile apps had some predictions which came out to be true, let’s recall them:
Companies would intend to have more than a single app for their business. Well, it came out to be quite true.
Entire business sector, from gigantic business tycoons to small business musketeers, all will be in need of mobile apps. It’s also a prediction came out to be a reality.
I need an app will be as generic as I want to do a startup. True, isn’t it?
Mobile apps will be more flourished in the sectors of training, sales, HR and internal communications.
Enterprise apps predictions of past years have proved to be totally true and this clearly depicts why you need an enterprise mobile app now. Well, types of enterprise apps are in plethora but let me introduce you with some of the most prevalent ones.
1) Customer support
2) HR management
3) Order management
4) E-mail marketing
5) Content management
6) Customer relationship management
7) Payment processing
8) Enterprise application integration
Well, these are not enough to drive you to have one if you are not having it already. Here are some of the benefits portrayed that will encourage you to right away hire a mobile app development company and get your app ready spontaneously.
1) Cost highly degraded
For any entrepreneur, whether small or big, the cost is a major concern and any deduction in the same is highly acknowledged. There are basically two ways which work in the cost-cutting. The prime factor is work mobility, employees can access the work through enterprise app sitting in any corner, or while traveling or at home. Work is no longer office limited as we discussed above and with enterprise app, efficiency is expanded heavily. Time and money both are saved with these apps. Once these apps are totally over the market, the paper will be extinguished from the market for keeping the records. Paper records will be transformed into mobile forms and data will transfer through mobile apps from the company’s system.
2) Throwing off competition
Innovation is the inspirational factor, whereas its process is driving factor. It is very rightly said that if you can’t oppose them just join them. To make a far distance from winding up, innovation is a step forward. In a clash of businesses, big tycoons can employ the latest tech and conjoin them with the human resource they can maintain their current position thrashing the lower ones even lower. Enterprise apps are the resort out of this issue, staying in tune with the competitor and combating them.
3) Detect errors
Any enterprise or business will not succeed without problem detection and its timely redress. These apps assist in analyzing and reporting which will result in bringing queries. Check them and resolve them. If you are familiar with SEO then probably you would be in the know of detailed analytic and trustworthy reporting. When you are done with the designing phase of your mobile application development and your app is out to use, generate an enticing reporting process for evaluating the performance of the app.
4) Spontaneous decision-making
Decision making involves the presence of all essential members of the company along with related parties, an absence of anyone of them can delay the decision and harm your lucrative business. With enterprise apps, every person is in the know about the functioning despite being physically present or not.
Everybody likes to try out something new to eat and new restaurants fit the bill perfectly. A great way to promote your business would be to go mobile friendly – a mobile app for your restaurant can woo in potential customers and increase customer loyalty. Imagine being able to promote daily deals and offers to your customers – this can significantly increase customers.
Studies suggest that one of the most popular searches on mobile apps are of restaurants. Being a restaurant owner, it would be extremely beneficial for your business if you have a mobile-optimized app or site which helps bring in more customers than ever.
Here are top 10 reasons why your restaurant needs a mobile app today.
1. What do studies say?
In order to reach the top 5 percent names of restaurants, all you need to do is get a mobile app. Yes, around 95 percent restaurants do not have a mobile app thus nearby customers are unable to find them.
Statistics reveal that 62 percent of customers will not choose a restaurant to dine in if they are unable to go through the menu on their mobile. They will obviously then search for another restaurant nearby and visit it instead.
3. Easy syncing
With the mobile site being synced with the desktop site automatically, one can update things like deal announcements, special menus, happy hours info and so much more to the mobile app in real-time.
4. Easy booking
A push of the button is all you need to book instant reservations and ensure that your customer will actually visit your restaurant without fail.
5. Menu customization
Mobile apps allow restaurants to specifically optimize their menu for the app so that customers can easily read them without having to worry about PDF files taking forever to download.
6. Easy customer care
The click-to-call feature in mobile apps allows the customer to call you and get in touch with you regarding questions and queries within seconds. This again helps customers choose your restaurant as the one to dine in.
7. Easy feedback
You will find fan page reviews on your mobile app which show how satisfied and happy the existing customers are and what they have to say about your restaurant. This encourages new customers to try out your menu and your business grows like never before.
8. Easy directions
The presence of mobile maps and GPS ensures that customer can locate your restaurant easily and customers do not waste time in searching other nearby restaurants.
9. Know the business hours
No customer wants to turn up to a restaurant to find it closed. With the business hours being clearly visible on the mobile app, customers find it easy to set their dining schedules and plan their day accordingly.
10. Build brand value
Another statistic states that around 75 percent customers choose a restaurant to dine in based on the search results in their mobile. A good mobile app helps your potential customers to easily locate you on Google searches and they are more likely to visit your restaurant.