With over 1.8 million apps in the Apple App Store, the app market is more competitive than ever and Apple is bringing in more control mechanisms into the game and is being very stringent about the quality of apps and guidelines, making the entry of low quality apps into their App Store nearly impossible. With Apple having a stringent quality check, you will need to ensure that your app complies all the directions and Apple policies to be able to make to the featured list. As a developer, you’re expected to know all changes Apple makes to its policies and so, here is a run through.
Understanding How the Apple App Store Works
There were 1,875 apps that were allowed in July and over 30,000 were submitted for review making it clear how difficult it is to get your app approved. So how do you get your app featured in the Apple App Store? Let’s find out.
Understand the App Store needs: You need to understand what Apple requires for your app to be featured in the App store and meet up with their expectations accordingly. App installs or celebrity promotions cannot help your cause if you sacrifice on quality and you need to ensure that you app is of the highest standards.
Marketing: Marketing is one of the key aspects of the App Store and you need to ensure that the marketing content is ready to go at the time of launch. You do not want to wait for your app to be launched before going ahead with your marketing implementations. From promos, app screenshots, app icons, app descriptions, meta data and also videos – everything should be top notch and ready to be presented for evaluation. If you are missing any of the things it’s hard to get featured on the Apple App Store.
Adhere to Apple’s guidelines: There are many Apple’s guidelines for design, quality and verification. You need to follow and each and every minute requirement closely and ensure that your app is successful in the process instead of letting it die a slow death.
Quality: One of the biggest advantages that top iOS developers have in the Apple App Store is quality and you need to be able to meet the standards of the top tier apps to be able to get featured in the front page. Apple is very picky when it comes to featuring apps and you need to have the patience as well.
Do not be over obsessed with being featured: You need to be patient when it comes to getting featured on the home page of the Apple App Store. There are millions and millions of apps in contention for the featured apps list and the basis of getting them placed changes and all it takes to wait a while to be featured if you are confident about your app’s standards.
In order to get the survival amongst the highly competitive market of mobile applications, there are some important aspects; besides development of the application; which are to be considered by respective fraternity involved in the process of app development. The complete process should be organized such that the primary motive of the app development is satisfied and the company gets satisfactory results from it. Marketing or market presence has become important aspect in this industry as there is a lot of competition exploding in the market. So the app launch becomes important criterion to attract maximum number of users.
According to current market statistics, there are different ways to promote your app. Among these, the launch of the mobile application on a large scale holds importance of high level in the market. Various events, gatherings and advertisements are prepared or planned in order to launch app on a large scale. Another in trend feature is to prepare a demo/trailer for your app through you can attract the large amount of customer base. Here are some of the things to be taken care of while preparing the trailer for your mobile application.
Target the audience (Age group, ad structure, interests)
While launching or preparing the graphical trailer for your application, it becomes important to know the target market for it. The Play Store market largely depends on the structure of the app and domain for which you are creating it. The audience for whom the app is being created should be given prime importance by mobile app developers while creating trailers. Eventually the trailer should depict all the things that the audience would want to know about the app. The structure of the advertisement for trailer launch must be enticing and audience specific. A mediocre size trailer with a perfectly driven architecture of you application leaves a large impact on the future success of your application.
Technical aspects, Voice and images
It is necessary to focus not only on the functional and marketing aspects of the trailer but there are a lot of technological geeks in the market who are ready to review the technical aspects of your application. So in order to get top reviews from app critics, try to keep technicalities domain as the frontier of your application. Also the app domain is the one which decides how much technical agility the trailer can take. The sound effects and the audio should be clear and relevant to the topic as this will add a feather to the studded crown of your trailers. In order to make the trailer more creative it becomes necessary to focus on the designs included in the video.
Tie-up with commercials or web platforms
This is another idea which can lighten up your trailer and make it a worldwide hit. Launching the trailer on specific dates, festivals or on days which are related to the mobile applications will get additional benefits to the popularity of the app. Sharing, launching or highlighting the trailer on various web platforms like Facebook, Youtube, Twitter and now on instagram is the recent most trend to follow. There are several agencies which guarantee a few thousands hits for your mobile application trailer on the platforms. The mobile applications development companies should look after their development team to prepare a trailer which serves the motive of their company. These tie-ups will help gain momentum in companies overall popularity and market presence.
Besides this, several other steps are also a part of marketing a mobile application and they can bring a considerable market presence for your application. It becomes important to extend the knowledge about current market and gimmicks that people are following in order to achieve success in the field of mobile applications.
Read More Related Blog: Best Ways to Promote Your Mobile App Using Video