A number of cell phones are equal to or we can say more than an existing population of the world, that is 7.5 billion. Paper was the key element to be used for business, transactions, records, processing which is now replaced by desktop, laptops, and cell phones. Employees are no more office specific, in fact, they are incorporating mobile devices and cloud services to accomplish their work. Enterprise mobile apps had some predictions which came out to be true, let’s recall them:
Companies would intend to have more than a single app for their business. Well, it came out to be quite true.
Entire business sector, from gigantic business tycoons to small business musketeers, all will be in need of mobile apps. It’s also a prediction came out to be a reality.
I need an app will be as generic as I want to do a startup. True, isn’t it?
Mobile apps will be more flourished in the sectors of training, sales, HR and internal communications.
Enterprise apps predictions of past years have proved to be totally true and this clearly depicts why you need an enterprise mobile app now. Well, types of enterprise apps are in plethora but let me introduce you with some of the most prevalent ones.
1) Customer support
2) HR management
3) Order management
4) E-mail marketing
5) Content management
6) Customer relationship management
7) Payment processing
8) Enterprise application integration
Well, these are not enough to drive you to have one if you are not having it already. Here are some of the benefits portrayed that will encourage you to right away hire a mobile app development company and get your app ready spontaneously.
1) Cost highly degraded
For any entrepreneur, whether small or big, the cost is a major concern and any deduction in the same is highly acknowledged. There are basically two ways which work in the cost-cutting. The prime factor is work mobility, employees can access the work through enterprise app sitting in any corner, or while traveling or at home. Work is no longer office limited as we discussed above and with enterprise app, efficiency is expanded heavily. Time and money both are saved with these apps. Once these apps are totally over the market, the paper will be extinguished from the market for keeping the records. Paper records will be transformed into mobile forms and data will transfer through mobile apps from the company’s system.
2) Throwing off competition
Innovation is the inspirational factor, whereas its process is driving factor. It is very rightly said that if you can’t oppose them just join them. To make a far distance from winding up, innovation is a step forward. In a clash of businesses, big tycoons can employ the latest tech and conjoin them with the human resource they can maintain their current position thrashing the lower ones even lower. Enterprise apps are the resort out of this issue, staying in tune with the competitor and combating them.
3) Detect errors
Any enterprise or business will not succeed without problem detection and its timely redress. These apps assist in analyzing and reporting which will result in bringing queries. Check them and resolve them. If you are familiar with SEO then probably you would be in the know of detailed analytic and trustworthy reporting. When you are done with the designing phase of your mobile application development and your app is out to use, generate an enticing reporting process for evaluating the performance of the app.
4) Spontaneous decision-making
Decision making involves the presence of all essential members of the company along with related parties, an absence of anyone of them can delay the decision and harm your lucrative business. With enterprise apps, every person is in the know about the functioning despite being physically present or not.
As per data revealed from Flurry, smartphone’s native app usage continues to grow, as opposed to mobile web. It states that users spent 2 hrs, 42 mins daily on mobile as of March 2014. This is up from 2 hrs, 38 mins a year ago. Mobile app usage accounts for 2 hrs, 19 mins of that time spent.
Not surprisingly, mobile web usage has fallen from 20% of the U.S. consumer’s time in 2013, to only 14% or 22 mins daily, as of last month.
Flurry CEO, Simon Khalaf says, this data means that the mobile browser has become just ‘a single application swimming in a sea of apps.’
Mobile offers unique, interesting and user-focused platform to enterprises. It increases the success rate of user-interactions via responsive designs, structured interfaces and present streamlined development opportunities.
Having said that, let us find out 5 vital features every enterprise mobile app developer can build on.
1. User Value
To effectively communicate value, mobile app developers have to build intuitive apps. Those that guide users from one step to the other and easily inform them of what must be done?
For an application to be truly successful, it has to solve problems. It has to offer custom solutions to its unique users. Whether your enterprise app offers a product or service, it must cater to a niche audience. The app offerings must be direct, precise and clear. Later on, it can be coupled with relevant features to provide added-value.
2. Actionable Content
Do not beat around the bush. The enterprise app must feed-the-need, i.e, offer, just the kind of information users are looking for. Users must be able to quickly access records all within a swipe or tap for public or private data.
The truth is users do not want to strain their senses in a limited space like the mobile. Apps which eliminate the need for rigorous typing and stress on highly structured content distribution stay winners.
3. Streamline Innovation
With millions of apps, vying for attention in the app stores, you may end up suffering, ‘app-idea-overlap’. This may virtually kill your app or it may never get the intended downloads, it deserves. Enterprises must take up detailed surveys to find out:
- What apps are available?
- What they are offering?
- How can the existing apps be improved? Or,
- What new app category can be created?
Possibilities are tremendous. Users loyalty depends on – quality, security and reliability. The goal of an app is – consistent engagement and not just to be downloaded and erased in a few days.
4. Workable Design
Though overlooked, design plays a crucial role to establish the purpose of an app and connect it to its users. More than about the look and feel, a good app design must be about – function. Design workflows must define the way users interact with your app.
A design can only fulfil its role if it fully understands user-psychology and adapts itself. By answering the who, what, when, why and where, design builds a connection.
5. Hassle-free Experience
Users vouch for apps with consistent and trouble-free performances. Apps which constantly get stuck, take a lot of time to open, have poor navigation, no interactivity and no technical support, die faster.
Similarly, apps occupied with distracting adverts, find no takers. Work-out costing of your app, way in advance, to avoid customers feeling betrayed via uninformed in-app charges.
No Strategy. No App. No Profit!
The golden rule is unless you have a well-defined app strategy, you may never find a stable market for it. Mobile app strategy helps enterprises to not only cut on extra cost but:
- Target a specific market for their app
- Build relevant traffic
- Offer consistent service to niche takers
- Generate profits and built on it, overtime
- Build & define enterprise reputation