With over 1.8 million apps in the Apple App Store, the app market is more competitive than ever and Apple is bringing in more control mechanisms into the game and is being very stringent about the quality of apps and guidelines, making the entry of low quality apps into their App Store nearly impossible. With Apple having a stringent quality check, you will need to ensure that your app complies all the directions and Apple policies to be able to make to the featured list. As a developer, you’re expected to know all changes Apple makes to its policies and so, here is a run through.
Understanding How the Apple App Store Works
There were 1,875 apps that were allowed in July and over 30,000 were submitted for review making it clear how difficult it is to get your app approved. So how do you get your app featured in the Apple App Store? Let’s find out.
Understand the App Store needs: You need to understand what Apple requires for your app to be featured in the App store and meet up with their expectations accordingly. App installs or celebrity promotions cannot help your cause if you sacrifice on quality and you need to ensure that you app is of the highest standards.
Marketing: Marketing is one of the key aspects of the App Store and you need to ensure that the marketing content is ready to go at the time of launch. You do not want to wait for your app to be launched before going ahead with your marketing implementations. From promos, app screenshots, app icons, app descriptions, meta data and also videos – everything should be top notch and ready to be presented for evaluation. If you are missing any of the things it’s hard to get featured on the Apple App Store.
Adhere to Apple’s guidelines: There are many Apple’s guidelines for design, quality and verification. You need to follow and each and every minute requirement closely and ensure that your app is successful in the process instead of letting it die a slow death.
Quality: One of the biggest advantages that top iOS developers have in the Apple App Store is quality and you need to be able to meet the standards of the top tier apps to be able to get featured in the front page. Apple is very picky when it comes to featuring apps and you need to have the patience as well.
Do not be over obsessed with being featured: You need to be patient when it comes to getting featured on the home page of the Apple App Store. There are millions and millions of apps in contention for the featured apps list and the basis of getting them placed changes and all it takes to wait a while to be featured if you are confident about your app’s standards.