Isn’t this technological revolution troublesome? You get an idea, develop it and create a mind blowing mobile application. Not only this, you upload it in the app store but what next? Is it any type of charity? Your efforts should get you the reward it deserves. That is why, ad networks were discovered at the first place. Some brands want to pay for their firm’s advertisement and are looking for the best platform to showcase it. The other side lays the category that is ready to take the prior offer and earn. Is this too simple? An incredibly easy looking pricing model networks that we usually calls ‘Monetization’ market is more complicated than you think it is.
Monetization market has spread like an ocean on the earth. The niche has become so competitive that the generic looking mobile application ad network is also competitive. There are plenty of options available for you now to decide on which is better and which is not. But, you can’t try with your mobile applications which have got nothing wrong. All you have to do is know how you can get the best out of it.
Here, in this article, we have enlisted 7 different and popular mobile ad networks better suited for your app monetization.
AdColony is a mobile video advertising networking platform. AdColony covers Fortune 500 companies.
Supported Platform: iOS, Android, Unity, Air
Campaign Type: CPCV, CPI, CPM
Supported Ad Format: Banner, Native, Video, Interstitial
Minimum Payout: $100
Fyber provides its users with an Ad server, Exchange and Mediation products to generate revenue streams and to serve more than half a billion active users monthly. It is a full stack mobile SSP which helps streamline all ad monetization strategies. Its Supported Ad Format include: Banners Banner, Video, Interstitial, Offer Wall. The Supported Platform: iOS, Android, Unity. The Campaign Types are: CPC, CPI, CPCV. The Minimum Payout is $$200.
Leadbolt is an eminent mobile ad network that provides advanced partner match technology along dynamic ad delivery. It is known for dealing with premium ads.
Its Supported Ad Format include: Banners, Interstitial, Offerwall, Rewarded Video, Native Ad. The Supported Platform: Android, iOS. The Campaign Types are: CPC, CPI, CPM. The Minimum Payout is $100.
Google’s AdMob is one of the most popular mobile ad networks with cross platform capability. Over 1 million apps use AdMob and it is popular because of its high CPM and best fill rates.
Its Supported Ad Format include: Interstitial, Native, Trueview, Banner, Lightbox, Video. The Supported Platform: iOS, Android, Unity, Cocos2dx, Wp8. The Campaign Types are: CPC, CPM, CPI. The Minimum Payout is $100.
They target users on the basis of “Appographic” targeting. Instead of studying demographic or geographical metrics, they study the applications installed by users on their device. They launch user acquisition campaigns, remarketing campaigns, brand engagement campaigns, etc. Its Supported Ad Format include: Banners, Native, Video, Interstitial, Rich Media. The Supported Platform: iOS, Android, Unity, Air. The Campaign Types are: CPC, CPI, CPM. The Minimum Payout is $50.
Mobile App developers and publishers search 1-stop solution to all their advertising and app promotion needs at Supersonic. Supersonic boasts of a network of more than 500 million users
Supported Ad Format: Offerwall, Video, Interstitial
Campaign Type: CPCV, CPI
Supported Platform: iOS, Android, Unity, Air
Minimum Payout: $100
MM is one of the largest mobile ad networks in the world. Some call it the second largest, right behind Google’s Admob. Its Supported Ad Format include: Banner, Video, Interstitial. The Supported Platform: Android, iOS. The Campaign Types are: CPC, CPI, CPM. The Minimum Payout is $50.
Every app in the App store has a default text that displays in the app description. This text can be a golden key to the success of the mobile app.
When you sell something, it’s obvious that the user looks for how is it useful or in technical term “What’s in it for me?” This question needs to be exciting and convincing enough for the user to look into the app. The app icon and the name of the app have done its work by attracting the consumer to reach as far as to enter into the app details. Now all you have to do is blow up this spark of interest into a fire. That can be done by this app description.
How long should it be?
By default, only 255 characters are visible to the users and a total of 4000 characters can be added to the description. The first 255 characters needs to magical enough to force the person to tap the more info tab and dig deeper. Here is what you need to look out for when writing your app description.
1. Keep it short
The info must be precise and in simple language, refrain from technical terms that are uncommon. Avoid writing long paragraphs in the description as it may kill the interest. Use of bulletins is advisable.
2. Highlight the right features
The unique and stand out features of the app must be highlighted. A few in the beginning and a few in the end. Just mention the key features and let the rest be discovered within the app. Remember to write the description from a point of view of the users as they are your target audience and not as a developer.
3. How does the app solve the problem?
Necessarily highlight how is the app is a solution to any problem of the user. If the app fail to stand out in that category, produce a problem that is not so prominently visible in the first place.
4. Keep updating descriptions
It is a good practice to update the description and mention new features or modifications done in the app. Provide a reference to the developer, like the website, support link, links to another app from the developer and may be social media links. Try to be as responsive to the query as possible and answer to the FAQ’s.
Here is a short summary of the things that you need to focus on while writing an app description.
- The write-up needs to be precise and short
- Attractive statements in the beginning
- Use short paragraphs and bulletins
- Offer solution to a problem
- Links to reach you
- Highlight major attractive features
- Language should be simple but appealing
- Keep the description updated and mention modifications
Making your app description user friendly is easier than you think. Get increased conversions and more ROI – have the right killer app description.
Read More Related Blog: Choosing The Right App Name – The Must Knows