You must have heard a plethora of cases, where the app failed as the entrepreneur rushed with the launch to make sure he’s the one putting inception steps in the market or it failed post launch as the competitor jumped right after their launch. Well, is this your planning to shut down your years of planning and implementation due to someone’s entry? If yes, then my friend you should have never entered. The barrier on others entry and exit is not something which is in your hands but what you have in your hands is to exercise your control on your own app. If the success or failure of others determine your app future, then it’s not they because of whom you failed, it’s wholly and solely you. If you want to stop blaming others and want to take the entire responsibility of your success or failure, then even with 2.8 million apps existent in the app store and the new 1000 apps entering the app store on routine, you can still have a space for your app with flabbergasting mobile app development and make a boom if you have caliber and right attitude.
Well, competition is not always negative, it can drive towards many positive things, make some research on some of the most popular brands. The most popular search engine, Google was not the first one, Facebook the fastest fascination in the market was also not the first social network. Such examples are plenty in the market. Hence, take inspiration and work your way ahead. The app market is always in the scarcity of quality ideas. If you are having any second thoughts for your app launch on the grounds of competition then don’t give a second thought just go on. Let me introduce some of the reasons that will put your fear aside and encourage you to come with your app even with already existing 2.8 million.
1) Competition gives birth to innovation
Have you ever heard that there is no such thing named as innovation left? If yes, then you are partially right. Well, when the competition is cutting edge, it automatically gives birth to innovation in the heed of setting the competitors aside and generates as much revenue as you can. If you have established monopoly then there is no driving factor to improvise your product, leaving the users with dissatisfaction and giving them a chance to jump on to the competitor at the very moment they enter the market, giving you a huge fall by a degraded number of users and also degraded revenue figures. Healthy competition is lucrative for both the users and also for the developers as it keeps you updated with new products and new techs.
Recommended post: Do You Know Why Users Loses Interest From Your App?
2) Drift and swift
The decision-making process along with the product completion process gets drifted when you have other companies in the same league running side by side. The research process will be more intense, action will be more precise and the end product will be uplifted quality wise. There will be a competitive study of the product and if it lags back, instant steps will be taken not to make it at par but take it two steps further.
3) Users are at the ample of the eye
Users are the god of gods when competition is head to head. Deceiving the users or availing them with low quality is not going to work anymore with such huge number of apps in the market. Hence, each and every feature and service were given by the mobile app development companies are exactly what users intend.
4) Others mistakes, your lessons
Being first is innovative but carries the risk of committing maximum mistakes. Being next avails you with a guide of mistakes to avoid which makes you perfect in the eye of users and helps you to lure more amount of user attention.
Blimey!!! You have reached the set milestone of download figures what then? Party and celebration, great going buddy. But, to your knowledge the speed through which you had a tremendous rise, you can also have a fall with similar pace. In the intuitive stage, mobile apps get a buzz if proper marketing strategies have been applied and there can be a huge jump in the initial stage. Maintaining the same figures can really drive you bananas.
Over a period of time, the users tend to lose interest from the app and start waving goodbye to it slowly and gradually. If being a mobile app development company, you don’t intend to join the league of the win at the start and lose at the end, then let’s encounter the reasons why users lose interest from your app over some time and what need to be done to redress it.
1) Slow application and stability issues
Patience, the element that every user is extremely short of. Users are keen to explore what’s new and what’s all the new application is all about. When it takes an ample amount of time to load, the interest just vanishes in seconds and users diverge their ways towards competitors. It’s really frustrating to use a slow mobile app that gets the freeze and crash over and over again. Slow performance is the way ahead to no performance and it is one of the basic reasons users leave the app. Users will try once or twice and if the app disappoints then they will leave. Only 16% of users will give more than 2 tries, the rest will leave.
Hence, if your app starts losing its not they who are at fault, it’s you who devastated your own app.
2) Efforts for re-engagement
If you think users will know about your app and they will find you in the app store which is already flooded with 2.8 million apps and the 1000 newbies entering on the daily basis, then my friend you are a zounderkite. Your thought is really gibberish. According to the research, users find the app only when they have some potential issue to redress or certain task to accomplish. Well, ‘where there is a problem, there is an app’ feels good to hear it, right? Now let’s hear the bad side of the same. When the problem is trouble shooted, the app is also shooted out of the mobile. Yes, another major reason for users losing interest from the app. You always need to offer some attractive things that either keep them engaged or bring them back. Here are the bonus points to bring back the users who have uninstalled your app. Discount, bonus funds, constant notification of attractive deals are some of the features that can lure the users back.
3) Bumfuzzling acquisition strategy
You have a full proof plan on your mobile app development plan as to how to acquire users or who are the target audience of the app and how to grab them, right? Well, with all these planning and plotting still things don’t go right then there can possibly be two things behind it. There’s a pitfall in delivering the core value of the app and another thing can be the SEO activities you are doing is not taking you to your desired target. Users will for sure leave the app if the advertising and marketing team fails to showcase the real motive and developers and coders fails to give the right functionality to the app, for sure users are going to lose interest from your mobile app.
The way out to resolve this issue is to diversify the testing budget across varied sources and take a note over the testing period, which traffic source is the best and entails quality output and on the contrary of course leave back the traffic source that don’t live up to the expectation standards and put up the entire budget on the quality ones.
4) Damn, your app has a spam
Apps are meant to make activities easier and we already studied the core values of re-engagement, but there should be an adequate balance between every activity that you undertake. If users get plenty of notifications, then it’s for sure that they are going to push you far away from their mobile phones and their life too. Re-engagement activities should be done in a controlled manner, the user should not feel irritated that they drive you off. In the heed of collecting too much, you can end up having nothing at all. You can take this step, but only when you have created trust and dependability with a good span of time, before it, the activity is really annoying.
App development is a tricky business, isn’t it? Yes, probably because of the difficulties and hustle in making the successful app development. There are many important skills that makes the developers an expert in making an innovative and conceptual iOS mobile apps. Just so you know, many iPhone app development company are working on to make an immaculate and creative app that pleases the audience, encourages the customers to use the products or the services that are impelled by the app quality and user friendliness.
Being a professional developer is not a usual task as you have the responsibility to make the foundation of the business or the enterprise the client wishes to have. If you decide to opt a career in a mobile application development that involves high chances of job opportunities, you are one of the smart decision maker who has joined the journey of the ever-rising smartphone era and enormous mobile app usage. As per the latest survey, the job growth of mobile app developers is estimated to be more than 20%. So what does it take to become an iOS app developer?
The statistics and the figures that are associated with the app industry is mind boggling. The mobile app industry generated approximately $44.8 billion in 2016. It is also estimated by 2020, market analysts predict that the global mobile app market could hit $100 billion. That is incredible, isn’t it?
Let’s get into some of the core skills you would need to become a professional developer.
1. Swift Programming Language
We know that Swift is a powerful programming language owned by Apple for developing magnificent mobile applications. It is evident that the language is vast, following subjects are enough to make you grasp a decent understanding of the language and its practicality.
1. Basic Syntax
2. Control Flow (If and Switch Statements)
3. Objective-C Interoperability
4. Error Handling
5. Classes, Inheritance & Initialization
2. Spatial Reasoning
Do you have the ability to re-think in terms of 3D while sighting the spatial relationships between objects is an essential tool for IOS application developers? It becomes important to know when professionals develop interfaces for Apple’s products such as Apple Watch, Apple TV, iPhone, etc.
3. Design Principles
There is no secret for success. Well, sometimes there are set of protocols if followed parallel can create good results. You must have noticed one thing for sure if you are an iPhone user that most popular iOS apps are popular because of their intuitiveness. One of the major reasons is their strict adherence to defined procedures and guidelines.
Before linking networking with app development, come up with an app that has no connectivity with the web. It may be very difficult to name one, as today almost all of the apps interact with web in some way. But, it is important for you to understand the sending and receiving of data over web or networking
5. Core Data
Core Data is a persistence framework developed by Apple for devices run on its iOS platform. This framework mainly operates by storing data on Apple’s devices. For instance, if you have ever played old video games such as Super Mario Bros., remember how frustrating it was to start the game all over again the next time you turned it on.
These factors will be helpful both ways, the companies that want to hire the skillful developers and also to the developers who wishes to be recruited by the authoritative organization especially and specifically because of their expertise. Go on.
Everybody likes to try out something new to eat and new restaurants fit the bill perfectly. A great way to promote your business would be to go mobile friendly – a mobile app for your restaurant can woo in potential customers and increase customer loyalty. Imagine being able to promote daily deals and offers to your customers – this can significantly increase customers.
Studies suggest that one of the most popular searches on mobile apps are of restaurants. Being a restaurant owner, it would be extremely beneficial for your business if you have a mobile-optimized app or site which helps bring in more customers than ever.
Here are top 10 reasons why your restaurant needs a mobile app today.
1. What do studies say?
In order to reach the top 5 percent names of restaurants, all you need to do is get a mobile app. Yes, around 95 percent restaurants do not have a mobile app thus nearby customers are unable to find them.
Statistics reveal that 62 percent of customers will not choose a restaurant to dine in if they are unable to go through the menu on their mobile. They will obviously then search for another restaurant nearby and visit it instead.
3. Easy syncing
With the mobile site being synced with the desktop site automatically, one can update things like deal announcements, special menus, happy hours info and so much more to the mobile app in real-time.
4. Easy booking
A push of the button is all you need to book instant reservations and ensure that your customer will actually visit your restaurant without fail.
5. Menu customization
Mobile apps allow restaurants to specifically optimize their menu for the app so that customers can easily read them without having to worry about PDF files taking forever to download.
6. Easy customer care
The click-to-call feature in mobile apps allows the customer to call you and get in touch with you regarding questions and queries within seconds. This again helps customers choose your restaurant as the one to dine in.
7. Easy feedback
You will find fan page reviews on your mobile app which show how satisfied and happy the existing customers are and what they have to say about your restaurant. This encourages new customers to try out your menu and your business grows like never before.
8. Easy directions
The presence of mobile maps and GPS ensures that customer can locate your restaurant easily and customers do not waste time in searching other nearby restaurants.
9. Know the business hours
No customer wants to turn up to a restaurant to find it closed. With the business hours being clearly visible on the mobile app, customers find it easy to set their dining schedules and plan their day accordingly.
10. Build brand value
Another statistic states that around 75 percent customers choose a restaurant to dine in based on the search results in their mobile. A good mobile app helps your potential customers to easily locate you on Google searches and they are more likely to visit your restaurant.