As a developer or a mobile application development company, do you ever worry if the app will not be liked? Of course, you start from the scratch, going through each and every single point that is to be taken care of and does the perfect job. The application development is not at all, the easiest process, comprising of many tiny aspects that needs to fit with the target audience, potential users and the competitors’ model.
In this era of smart phones, businesses ought to have a business mobile app. According to a recent research, 45% of Google searches are done with the help of a mobile device.
Today around 2 billion of people are using smart phones. Approximately it may increase to around 3 billion in 2019. Create a Direct Marketing Channel, Improve Customer Engagement, Stand out from the Competition; Cultivate Customer Loyalty, Build Brand and Recognition are some of the important reasons why mobile apps are crucial portion of any business process.
Let’s go through some of the facts and figures i.e. Data Analytics.
- As per Juniper Research, mobile ecommerce will account for 30% of global ecommerce sales by 2018.
- CMO revealed that 71% of shoppers believe they will get a better deal online than in stores.
- Comscore stated that 80% of consumers use smart phones to shop.
- 79% of smartphone owners use apps every day, as per the survey from TechCrunch.
- 60% of global mobile consumers use their mobile device as their primary source (Internet Retailer).
What is Agile Development?
Agile software development describes a set of principles under which requirements and solutions evolve through the collaborative effort of self-organizing cross-functional teams. Agile Application Development (AAD) is an umbrella term for various methodologies such as Scrum and extreme programming (XP), and represents a way of avoiding this fate.
Not just going with the major end goals, it focuses on incremental goals, and it yields developers the opportunity to modify plans to build an app that will succeed. By frequent delivery of software, developers can get rid of the big gambling all of their resources on the hope that the app they are working to build will appeal to users.
How it works?
Of course, agile development encircles many different methodologies. The process varies depending on the project. Now without paying off many working days to complete a product, which often involves better planning and risk, AAD boosts teams to spend one to four weeks developing basic iterations of an application. Agile methods lie on the adaptive side of this continuum. One tune-in of adaptive development methods is a “Rolling Wave” approach to schedule planning, which identifies and allows for the milestones themselves to change.
Role of AAD
Usually, there are no roles assigned to any specified categories and sectors but a team of 10 or few are fitted into the planning, developing and iterating of the application. Most probably, there will be no ‘Project Leader’ or ‘Project Manager’ because the team is self motivated and that is one of the factors of AAD that distinguishes it- the pros, to be precise.
Benefits of AAD
The agile process allows for unparalleled flexibility and customization during the development cycle of an application. Users can test new iterations and provide feedback. They can also identify potentially successful features that they might not have thought of during the early planning stages.
With more and more users calling for new and innovative mobile applications, it has become a necessity for enterprises to develop a good mobile app strategy that helps them meet the ever-growing demands. However mobile apps that truly increase the organization’s value should only be included.
Building apps can prove to be a time-taking and expensive process and needs full dedication to yield good results. It is vital to understand that an effective mobile app strategy can help promote an organization’s business and increase the value of the app ten-fold.
What should your mobile strategy have?
A perfect mobile app strategy helps the business to fulfill its requirements and also focus on the needs of their users while matching up to their expectations. With the demand for mobile apps increasing day by day, here are some essentials for effective mobile app strategy:
1. Understanding mobile’s importance in altering value proposition – With more than 70 percent retailers offering a mobile app to their customers; mobile devices have become a favorite amongst consumers when it comes to interacting with their clients. This is why services that meet mobile-specific needs should be developed while focusing on the needs of the customers.
2. Mobile Website – There are websites that have been designed exclusively for mobile devices. Though they are sub-domain of the original website, they direct the user to the mobile version when they access it from their smartphone or tablet device. A mobile-friendly site increases the user’s mobile experience. An ideal website is compatible with various operating systems and mobile devices to reach out to a large audience.
3. Mobile Ads – In order to pull in more potential customers, it is important to use apt keywords and descriptive texts for the mobile. Mobile apps should have minimal graphics with short messages to suit the smartphones relatively small size.
4. Appoint a champion – A mobile champion in your organization can be appointed. He can implement and monitor the business mobile strategy and also supervise a task force that is exclusively dedicated to campaigns related to mobile apps. The aim is to build mobile accountability in an organization.
5. Mobile Discounts and Deals – A clever and increasingly popular strategy to attract more users is by offering mobile discounts, mobile coupons, and deals. Such deals and discounts can be redeemed by the user immediately by visiting the retail store through their mobile.
6. Monetizing mobile app – By monetizing mobile apps, one can make money from it. The two best ways to do so are in-app advertising and selling a free app in it. Two versions of the app need to be developed where one is the free version, and the other is a paid version offering premium features.
You need to be able to make the right noises. Remember, thousands of apps are published each day and you need to make your app stand out. Do not fail to try out the tried and tested strategies even if you plan to try out something new.
Read More Related Blog: Mobile App Monetization Strategies for App Developers
As per data revealed from Flurry, smartphone’s native app usage continues to grow, as opposed to mobile web. It states that users spent 2 hrs, 42 mins daily on mobile as of March 2014. This is up from 2 hrs, 38 mins a year ago. Mobile app usage accounts for 2 hrs, 19 mins of that time spent.
Not surprisingly, mobile web usage has fallen from 20% of the U.S. consumer’s time in 2013, to only 14% or 22 mins daily, as of last month.
Flurry CEO, Simon Khalaf says, this data means that the mobile browser has become just ‘a single application swimming in a sea of apps.’
Mobile offers unique, interesting and user-focused platform to enterprises. It increases the success rate of user-interactions via responsive designs, structured interfaces and present streamlined development opportunities.
Having said that, let us find out 5 vital features every enterprise mobile app developer can build on.
1. User Value
To effectively communicate value, mobile app developers have to build intuitive apps. Those that guide users from one step to the other and easily inform them of what must be done?
For an application to be truly successful, it has to solve problems. It has to offer custom solutions to its unique users. Whether your enterprise app offers a product or service, it must cater to a niche audience. The app offerings must be direct, precise and clear. Later on, it can be coupled with relevant features to provide added-value.
2. Actionable Content
Do not beat around the bush. The enterprise app must feed-the-need, i.e, offer, just the kind of information users are looking for. Users must be able to quickly access records all within a swipe or tap for public or private data.
The truth is users do not want to strain their senses in a limited space like the mobile. Apps which eliminate the need for rigorous typing and stress on highly structured content distribution stay winners.
3. Streamline Innovation
With millions of apps, vying for attention in the app stores, you may end up suffering, ‘app-idea-overlap’. This may virtually kill your app or it may never get the intended downloads, it deserves. Enterprises must take up detailed surveys to find out:
- What apps are available?
- What they are offering?
- How can the existing apps be improved? Or,
- What new app category can be created?
Possibilities are tremendous. Users loyalty depends on – quality, security and reliability. The goal of an app is – consistent engagement and not just to be downloaded and erased in a few days.
4. Workable Design
Though overlooked, design plays a crucial role to establish the purpose of an app and connect it to its users. More than about the look and feel, a good app design must be about – function. Design workflows must define the way users interact with your app.
A design can only fulfil its role if it fully understands user-psychology and adapts itself. By answering the who, what, when, why and where, design builds a connection.
5. Hassle-free Experience
Users vouch for apps with consistent and trouble-free performances. Apps which constantly get stuck, take a lot of time to open, have poor navigation, no interactivity and no technical support, die faster.
Similarly, apps occupied with distracting adverts, find no takers. Work-out costing of your app, way in advance, to avoid customers feeling betrayed via uninformed in-app charges.
No Strategy. No App. No Profit!
The golden rule is unless you have a well-defined app strategy, you may never find a stable market for it. Mobile app strategy helps enterprises to not only cut on extra cost but:
- Target a specific market for their app
- Build relevant traffic
- Offer consistent service to niche takers
- Generate profits and built on it, overtime
- Build & define enterprise reputation
Right from the start, mobile app development is quiet a cumbersome process that includes tasks which have to be undertaken for justifying the app making phenomena. It may not be possible to dominate the current market of mobile apps development unless you follow some stringent tasks for it. Every year there is 250% growth in number of apps launched on the app market. Some of them may be promotional, some for public interest, some by the government while others for incurring profit by providing facility to the public.
Starting from the forecast of app idea to the post launch procedures that mobile app needs, everything has to be categorized in a systematic way to multiply efficiency of the results produced at the end of the app.
Setup Ecosystem For App Development
The first and foremost even before thinking about the idea of application is to build an environment that is necessary to give out best results for app development business. According to domains of the app, requirement arises for number of developers, designers, promoters, quality and testing professionals, app sync providers and others. Also devices, gadgets and instruments are immensely necessary to give enhancement to the app development scenario.
Turn Idea Into Action
Bringing the requirements from client or handling one’s own app, you need to inculcate the complete idea into manifestation. Leveraging the market requires optimized definition of application to implement it.
Technical Development Procedures
Give a head-start to app making by applying all the resources working on different aspects of app during the initial period of one or two months of mobile app development. According to choice of the platform whether it may be Android, iPhone or any other, distribute app implementations into phases and set target within stipulated time. This would help development team focus on minute aspect of app and collaborate it with the others.
Post Development Analysis Before Launch
Another important feature to be considered while developing a mobile app is post app procedure. The application cannot be directly launched on App store after development. It needs to go through successive quality analysis and testing procedures to make app more proficient in working. By integrating the technical coding with testing and quality procedure gives refined view of app that can be ready to use and launched at any moment.
Deployment or Launching
After the completion of app, it’s the mobile app development which holds the authority of launching the app. If the app is related to something that is more recent, launching it immediately can prove beneficiary. But if there are some hiccups related to timing issues of app, then make the launch of the app delayed until the pre-requisites from other departments do not give green signal for your app.
Advertising, Marketing And Promotions
To magnify the response of the public and monetize your profits, carry intensive marketing campaigns online as well as offline. ASO, social media marketing, promotional events, freeware version of app, pre launching app to allow customer getting used to the app are some of the effective steps you need to include in marketing strategy for your apps. Mobile apps developers can analyze this and adapt things that can be implemented in new app creation.
Post Deployment Assistance
Every app requires to be updated at some or the other time interval. With the fast growing app development scenario, this time interval has been reduced to a considerable amount. Upgrading app is also important by analyzing the demand of the app in the market. Upgrades can sometimes prove beneficial and generate hikes in downloads of the app.
Today mobile apps have indeed become the most integral part of mobile. So Mobile App Development is now in trend. All the companies are therefore in need of the Mobile apps developers which can design and develop such a user friendly app that may be appealing as well as interesting. But the developers face a huge dilemma to decide the platform they need to choose for creating app.
Android is the most successful tool in which most of the apps are written in JAVA. Easy processing, debugging and packaging are some of the important features that this platform provides. It provides far and wide use of apps on its platform and is applicable to most of the MOBILE. Configuration of this kind of apps after their development is also easy. MOBILE APP DEVELOPERS provide high compatibility of such type of apps. The design of these apps is also unique and attractive. Market of ANDROID is also in boom now-a-days. So ANDROID is one of the best platforms that a developer can consider.
It is another platform available in the market that has advantages over android. In this platform, the development and configuration are quiet high. Apple provides core development toolkit like iPhone simulator, other core technical features. So the app development becomes easy. To get the app downloaded, special platform is provided by the developers. The main aim of this kind of mobile app development is to provide the user easy way to access the world.
HTML5 & JS
High-end apps are also developed which provide good quality of platform compatibility and can be used in any platform. HTML5 and JS are another kind of platforms that can be used to develop and design the mobile apps. HTML5 is the latest version that can easily append the desired values and new directories on desired area.
Other platforms available are not much in trend. Windows is another platform for the development of apps but Microsoft has all its copyright. So the main development of mobile applications is either in Android or iPhone platforms only.