Blimey!!! You have reached the set milestone of download figures what then? Party and celebration, great going buddy. But, to your knowledge the speed through which you had a tremendous rise, you can also have a fall with similar pace. In the intuitive stage, mobile apps get a buzz if proper marketing strategies have been applied and there can be a huge jump in the initial stage. Maintaining the same figures can really drive you bananas.
Over a period of time, the users tend to lose interest from the app and start waving goodbye to it slowly and gradually. If being a mobile app development company, you don’t intend to join the league of the win at the start and lose at the end, then let’s encounter the reasons why users lose interest from your app over some time and what need to be done to redress it.
1) Slow application and stability issues
Patience, the element that every user is extremely short of. Users are keen to explore what’s new and what’s all the new application is all about. When it takes an ample amount of time to load, the interest just vanishes in seconds and users diverge their ways towards competitors. It’s really frustrating to use a slow mobile app that gets the freeze and crash over and over again. Slow performance is the way ahead to no performance and it is one of the basic reasons users leave the app. Users will try once or twice and if the app disappoints then they will leave. Only 16% of users will give more than 2 tries, the rest will leave.
Hence, if your app starts losing its not they who are at fault, it’s you who devastated your own app.
2) Efforts for re-engagement
If you think users will know about your app and they will find you in the app store which is already flooded with 2.8 million apps and the 1000 newbies entering on the daily basis, then my friend you are a zounderkite. Your thought is really gibberish. According to the research, users find the app only when they have some potential issue to redress or certain task to accomplish. Well, ‘where there is a problem, there is an app’ feels good to hear it, right? Now let’s hear the bad side of the same. When the problem is trouble shooted, the app is also shooted out of the mobile. Yes, another major reason for users losing interest from the app. You always need to offer some attractive things that either keep them engaged or bring them back. Here are the bonus points to bring back the users who have uninstalled your app. Discount, bonus funds, constant notification of attractive deals are some of the features that can lure the users back.
3) Bumfuzzling acquisition strategy
You have a full proof plan on your mobile app development plan as to how to acquire users or who are the target audience of the app and how to grab them, right? Well, with all these planning and plotting still things don’t go right then there can possibly be two things behind it. There’s a pitfall in delivering the core value of the app and another thing can be the SEO activities you are doing is not taking you to your desired target. Users will for sure leave the app if the advertising and marketing team fails to showcase the real motive and developers and coders fails to give the right functionality to the app, for sure users are going to lose interest from your mobile app.
The way out to resolve this issue is to diversify the testing budget across varied sources and take a note over the testing period, which traffic source is the best and entails quality output and on the contrary of course leave back the traffic source that don’t live up to the expectation standards and put up the entire budget on the quality ones.
4) Damn, your app has a spam
Apps are meant to make activities easier and we already studied the core values of re-engagement, but there should be an adequate balance between every activity that you undertake. If users get plenty of notifications, then it’s for sure that they are going to push you far away from their mobile phones and their life too. Re-engagement activities should be done in a controlled manner, the user should not feel irritated that they drive you off. In the heed of collecting too much, you can end up having nothing at all. You can take this step, but only when you have created trust and dependability with a good span of time, before it, the activity is really annoying.
In order to get overwhelming response for the mobile application on the respective app store, it is required to have substantial things in it. The most important among this is its user experience. By default, it is believed that the only part of mobile application that interacts with user and decides success or failure of the app is UI. In-spite of all these facts, there are many factors that contribute in designing of mobile applications. Also it is up to the mobile apps development companies to consider overall scenarios of application development while focusing on UI.
Thus to optimize the performance of mobile application and increase productivity of the app through its simplicity, some factors should be considered as a part of designing. Best UI can be obtained by undertaking following steps while procuring the development of mobile applications.
Size of Devices
In the process of designing, the most important factor to be considered is the size. Designing for mobile or tablet or any such devices which are available on a large scale in the market. The dimensions as well as shapes are required to be paid attention while implementing the user experience for mobile app. Also most of the devices are available with rotating functionality and so it becomes necessary to include the patterns, designs and groupings accordingly. The performance of the applications developed by mobile application developers depends a lot on these user experiences manifested in the app. The variable size of the devices and the operating systems on which they run depends a lot when it comes to the development of user experience.
Stick to basic tools
In the case of most of the mobile applications, the idea is to keep the UI as simple as possible so that the thought of app can be conveyed easily. Also this should not hamper the performance of the application on any of the platforms. So it becomes necessary for mobile app designers to use tools with formative analysis of app such that it can give justified results. Till date, there have been many tools available in the market for designing mobile applications but the use too many tools can hamper the performance of the application to a critical extent. The images and templates for UI designing are readily available to simplify the process of mobile user experience.
Fresh Talent: New Ideas
The resources aligned for the development and designing of mobile applications must be well equipped with all the know-how of it. On the other hand, depending upon the domain of the mobile application and end-users that are actually going to utilize it, user experience must be prepared. The synchronization between the app and its user experience is necessary because all the coding, colour settings and implementation of UI is done accordingly. Once the user experience is developed, it is necessary to thoroughly test it with all the devices available because there are frequent variations in some or the other devices. Thus, usefulness of new resources can be availed by making an impact on user experience of the app.
In addition to the above mentioned factors, the variable behavior of the app on various tools can mislead the integrity of UI but it does not matter when the results are fine. Mobile apps development companies needs to focus on all of the above factors which can help them deliver the UI with most amazing features.