2016 is going to be ‘Mobile Applications’ year and so every industry is aiming to acquire that reward circuitously. One industry that can be benefited tremendously from it is ‘Restaurant Industry’. The future frontier for mobile apps will certainly be the restaurant table.Yes, it is an industry which will soon be exclusively depending on the apps in near future. Well, that’s what experts are predicting about. According to TechCrunch, 79% of smartphone owners use apps every day and the average smartphone user downloads 8 apps per month. 60% of global mobile consumers use their mobile device as their primary internet source, as per the survey of Internet Retailer. No matter what, the importance of mobile apps is inevitable. But before that, let us try to figure out why mobile apps are so essential in the restaurant industry. What flexibility does mobile apps and mobile ordering system as a whole offer for the restaurateur and the consumers both?
Numerous people, officials and students, have their meal (breakfast/lunch/dinner) on a daily basis celebrating cherished occasions and events. They tend to get bored of eating the same type of food since they won’t literally go and search out for every restaurants everyday; it would be clumsy and time consuming. But, since this is a ‘Smart Phone’ era, an individual is having mobile phones in their pocket, the industry found its goal embraced in it. What if people don’t have to go out and hunt food places? It would be very charging. That is why, some of the giants in restaurant industry have initiated mobile ordering system.
Indirect Profit to Users
It is all about making the customers habituated and addicted of using mobile application and ordering through it. Once it is done, then he/she will certainly be its permanent customers (provided the service and food is good). Users always recommend newest and better things to their friends. Slowly and Gradually, the number of users wouldn’t limit to the specific area but would spread over various classes and groups of people. People will definitely admire it as it is easy to use and affordable to get to. Restaurants will be always reasonable with the pricing of food if ordered through mobile apps; moreover, users get discount if they become their regular customers. Thus, there is an added-advantage to the users opting mobile apps and gets and indirect profit of discounts, offers and cash back or any freebies.
Direct Profit to Restaurants
Well, it is a crystal clear fact that mobile apps will be beneficial and lucrative for the business owners. Not only will the presence of the particular restaurants will increase but will also maximize their revenues since more and more users will use mobile app. Here, some factors will play its role- The mobile app should be user-friendly so that it becomes easy for the end user to order pretty easy. The navigation, browsing, payments and delivery system should be accurate and without any errors. Mostly, the apps are advised to be free so it gives an added incentive to its customers. Because of the typical service the restaurants provide, users will no longer have to log on to their desktops, find out any directories to order the food online or navigate through the vague website menus.
How it works?
Any restaurant is willing to reach more and more people to taste their food. Yet, there are limitations to it- may be some wouldn’t go because that particular restaurant is far from their region, some wouldn’t prefer to go considering that they will be have to stand in a queue. Mobile application simply wipes out this possibilities since user can order food from the desired restaurant and get it on the time he/she wishes. A customer also has the option of modifying items by size, styles, add or reduce dishes, toppings or flavors of their choice when ordering through mobile. Several special features can be added as per the specialty of restaurants; you can save your favorite orders in case you wanted to reorder them.
It is lucid to the user in order handling, menu handling and reporting and other analytic information. A restaurant can receive as many orders to their interface specifying the pick up time for the menu ordered by the customer. The customer is updated once the order is ready to deliver – enabling both the customer and the restaurant to track their order status in the GPS about the location of the delivery boy. The necessity of the application seems quite obvious now for the restaurant industries.
Genuine benefits of why mobile app development is essential part of any restaurants:
- Researchers have analyzed that the potential users spends more time on application than its website, which makes it evident that mobile app will unquestionably maximize the revenue.
- A user-friendly mobile application increases visibility, accessibility, and profitability of the restaurant.
- It keeps users directly in touch with the restaurant about any latest updates and important news.
- Users can get the notifications of any special offers on any special days, to redeem it instantly.
- Restaurants can be constantly engaged with the users about the products they opted and how was their experience; this way, it can know if the end users are satisfied or not.
- The app develops customer loyalty because of the up-to date service provided.
Do you wish to make the best out of the essential industry? Contact us. We make unique, creative, innovative and affordable restaurant mobile applications.
Everybody likes to try out something new to eat and new restaurants fit the bill perfectly. A great way to promote your business would be to go mobile friendly – a mobile app for your restaurant can woo in potential customers and increase customer loyalty. Imagine being able to promote daily deals and offers to your customers – this can significantly increase customers.
Studies suggest that one of the most popular searches on mobile apps are of restaurants. Being a restaurant owner, it would be extremely beneficial for your business if you have a mobile-optimized app or site which helps bring in more customers than ever.
Here are top 10 reasons why your restaurant needs a mobile app today.
1. What do studies say?
In order to reach the top 5 percent names of restaurants, all you need to do is get a mobile app. Yes, around 95 percent restaurants do not have a mobile app thus nearby customers are unable to find them.
Statistics reveal that 62 percent of customers will not choose a restaurant to dine in if they are unable to go through the menu on their mobile. They will obviously then search for another restaurant nearby and visit it instead.
3. Easy syncing
With the mobile site being synced with the desktop site automatically, one can update things like deal announcements, special menus, happy hours info and so much more to the mobile app in real-time.
4. Easy booking
A push of the button is all you need to book instant reservations and ensure that your customer will actually visit your restaurant without fail.
5. Menu customization
Mobile apps allow restaurants to specifically optimize their menu for the app so that customers can easily read them without having to worry about PDF files taking forever to download.
6. Easy customer care
The click-to-call feature in mobile apps allows the customer to call you and get in touch with you regarding questions and queries within seconds. This again helps customers choose your restaurant as the one to dine in.
7. Easy feedback
You will find fan page reviews on your mobile app which show how satisfied and happy the existing customers are and what they have to say about your restaurant. This encourages new customers to try out your menu and your business grows like never before.
8. Easy directions
The presence of mobile maps and GPS ensures that customer can locate your restaurant easily and customers do not waste time in searching other nearby restaurants.
9. Know the business hours
No customer wants to turn up to a restaurant to find it closed. With the business hours being clearly visible on the mobile app, customers find it easy to set their dining schedules and plan their day accordingly.
10. Build brand value
Another statistic states that around 75 percent customers choose a restaurant to dine in based on the search results in their mobile. A good mobile app helps your potential customers to easily locate you on Google searches and they are more likely to visit your restaurant.