Latest Trends Shaping E-Commerce App Development Industry

At present, it’s almost impossible to spend a day or even an hour without using mobile apps. We use mobile devices and apps for every possible task we can. If we look at the numbers, smartphone users in just the US are around 257 Million and that worldwide is around 3 Billion. People are no longer addicted to other people, all they are addicted to is their phones and apps.

One of the most common purposes of their app usage is buying stuff. They feel going to the market, wandering around to find their required stuff, stand in the billing queue for making payment time-consuming. Time is something people are always running short of and in such scenario getting things at your doorstep is just like a boon. This is why eCommerce app development is on the boom.

However high the demand for such apps is, the supply is even more. There are plenty of E-commerce players in the market and successful ones. Some of the best examples of popular eCommerce apps are:

• Amazon
• eBay
• Grofers
• Paytm
• Groupon

If you want to be a member of this club, there are plenty of things to take care while developing an eCommerce app. To start with, you must know the latest trends shaping this industry. Let’s explore some of them.

1) AR and VR

No divergent ways to the fact that AR VR is not going anywhere anytime soon. In every domain, they are present evidently. eCommerce apps are all about engaging users and turning them into loyal customers and AR/VR can be the best suitable option for that. AR will make digital things come to life with just your smartphone camera. AR has an upper hand over VR as it is not dependent on any of the supporting device. AR is like the missing piece of the puzzle holding the customers from making the final purchase.

AR provides the customers with a chance to interact with the product and clear out every doubt they have. Even the physical showrooms have AV and VR tech to show the virtual settings. These are of great use for the furniture, clothing or accessories businesses. They can show virtual fitting in the house or on the customer giving them the confidence to make the purchase.

 

2) Voice Search

The trend of voice search is growing massively and eCommerce apps have to have it if they want to be competitive. When voice search comes, Alexa of Amazon pops up instantly. It is integrated into Echo with IoT. Even Starbucks has integrated voice search into all its online products. User experience gets enhanced with the integration of the voice search feature in the E-Commerce app. If customers are shopping on the go and busy with hands, they can use voice search.

3) Multiple Payment Modes

Debit and credit cards are the most popular choice for making payment. Don’t limit your app just to that. Your eCommerce app must offer other payment methods as well. More the payment options, better will be the customer experience with your app. Digital wallets are becoming a priority these days like Google Pay and Apple pay. Cryptocurrencies are also on the way of getting added in one of the payment options in the eCommerce apps.

4) Internet of Things

IoT determines the patterns of user behavior. This can help to provide suggestions to the user as per their choice. It is a great way to deliver personalized data on customers device and entail them with an experience, not every other app will provide. IoT will help to define user activities not just online but also offline. A full proof marketing strategy can be created based on such data. The customers will be offered only what they like.

Wrapping Up:

These were some of the popular trends for eCommerce app development. Know them, learn them, and integrate them into your app at the earliest minute possible to get optimum benefit.