Time for a fascinating fact: The number of fact in the Google Play Store is 3.3 million and that of the Apple app store is 2 million. The number is not eloping anytime soon, in fact, they will hype to the higher heights. Stop thinking about what the future of mobile apps, because its the present that’s the perfect time for mobile app development. If you considering to add a new revenue channel to your business through an app, step up right now and watch the revenue figures go wow. Now, if you are not willing to empty a huge amount of savings in developing a mobile app, you need to act smart here.
How can you probably save money? Out of plenty other ways, one of the things you can do is to hire Indian app developer or an app developer company from India. Now, let me make you believe why would you want to do that.
Steps To Hire Indian App Developers
1) Budget Conscious
If you are concerned about the budget, Indian developers are really the best choice you can make. The cost factor is predominant and it plays a vital role in making any major decision including outsourcing. If you hire an agency in the US or UK, they would cost you a way more as compared to India. If you outsource your project to India, it can save up to 60 to 70% of the total cost. So, now you know why India.
2) Excellent UX
User experience is a very integral chunk of a mobile app and when comes to UX, Indian app developers are expert at it. The design is delicate and the navigation is so easy, any naive would be able to use it. The Indian developers are well versed with the mobile concept and have a fair idea about the usage and likes of the audience. So, get higher experience at a lower price.
3) 24/7 Availability
The India developers are really good at communication. Despite the time difference, they always manage to communicate and update their overseas client about the project, its progress, and the finish the things within the timeline. Now, isn’t this what you are looking for in your app development partner? If yes, then go ahead and fetch this list of top mobile app development list and start contacting.
4) Diversity and Flexibility
You might come across the improvements to make your project better along the way. You don’t want to end up with a company who is not flexible with the changes. Well, this won’t be the case with Indian developers. They are always to the new changes which can make the project better. Also, those companies have an experience of working on the apps of various categories which gives your app a touch of perfection.
5) Quality Work
The fact that you are benefited on the price doesn’t mean you have to compromise with the quality. The developers work on the latest technology, have knowledge about the latest trends, and work in every manner to render you with the app of your desire.
You don’t realize, have you? That automation has become the part and parcel of your routine. Automation is like air, the factor that you can’t stay without. However, automation is not that overwhelming, but leisurely and gradually securing its dwelling in your everyday schedule. The reason is very clear as the mobile app is ruling the market and have their existence in every sector. Previously, only the massive business owners opted for mobile apps, but now small business also enrolled the field and drive their way towards automation through apps. Mobile app development company have conjoined automation and mobile app and put their paramount efforts to benefit small businesses.
Well, small businesses have not recognized the automation wave and lag behind in accepting the automation practices to uplift their marketing strategies. So, how will small business recognize the key areas to implement automation? How do you know whether you need it or not? Let’s discuss the benefits of automation for small business and how it can denature small businesses to big ones.
1) Fast and Vast
Automation is fuel to speed up any repeatable task. Whether it be filling a form, forwarding a scheduled mail or booking an appointment, all of these tasks can be done more easily without going downhill through mobile apps. Repetition is a loophole which business owner should get rid of. This is the sector which can avail the competitive benefit. Michael Cohan has illustrated a completely different perspective of it, he says “Automation and machine learning has totally altered loan processing from top to bottom.” Loans process really rapidly with auto filling paperwork through automation. If you have a small business, you can get benefited in the same manner as well.
2) Cheap Thrills
“Small business, small investment, small profit, but big expenses”. Small business owners are always in search of cost-cutting tactics. Automation through a mobile app is smart ways to save money. The first thought process how automation saves money is through reduced salaries. Well, this is not the only way for cost-cutting, benefits continue even more. Some other money-saving ways are:
Covering more area for business
Rapid accomplishment of work
Denial of technological advancement risks your business to get kicked out of competition. Look around and spot the automation wave of mobile app development and grab it with both hands and watch the drastically cut down on cost.
3) Souped Up
“Don’t work slog, work smart” heard it somewhere? Yes, of course, you would have. We have been hearing this phrase for years, but implementing is something we always refrain from. Small business tends to follow the same work strategy which they have been using for decades, which is the thorn in their development. Clerical jobs need people to do the work of a homogeneous nature on a recapitulative basis. Over a period of time, it becomes tedious, which leads to making boo-boo which ultimately results in expensive delay and also losing your valuable customers. Turn to automation, save time, save mistakes to happen and save clients.
So, here we are at the official war of the Apple’s AR apps and Google’s ARCore. Well, the war between Apple and Google has been here for quite a while and this is war is a constructive one and not a destructive one. Both tech giants are always in competition with one another and this is a blessing for the users of both Android and Apple. Competition Thrive both to come up with constant innovations and thrill the users.
The news of ARKit rolled out back in the Apple’s conference. Apple developers confidently showed the AR framework and what’s coming up for the users ahead. The demos we have been seeing the floating cat, fancy car, fidget spinner on iPhones are stunning. This stuff is astounding, isn’t it? This seems to be like the toy type things but this is actually the biggest upcoming sensation. Big brands are involved to showcase their AR work like The Food network, IKea, Giphy and AMC TV.
Apple’s User Base Can be A Game Changer
Some of the big UK based brands discussed on how easy it was to create an ARKit app. Sometimes it can be done in just a time period of 6 to 8 weeks. Several technical capabilities have been opened up with ARKit. All the herds of iPhone app development company said the similar set of things and even Apple users believe that AR is going to transform the app world. This entire event happened just at the time when Google was on the verge of launching its ARCore, an entirely new framework that can expand AR reach of the Google in an entirely revamped manner. If there is any time for the war to begin then it is right now.
The best visible example of the AR war is the Google’s Tango AR platform and the Apple’s furniture app. With these apps, you can make use of the camera of the app and take the measurement of the space around and take the feel of choosing the furniture item and placing it in whichever corner of the room you want. You can click on the furniture piece and can get an idea of how much space it will cover in your room and how is it going to look with AR apps. The biggest advantage of ARKit of Apple is that it will run easily on any device having an A9 processor support and IOS 11 features. Developers have to pay focus on this while indulging in iPhone app development. This means that approach of Google AR is different as Android runs on devices of every size and specification. Google has been working on AR Tango since 2013 and is in the league of developing software and hardware which phone manufacturers might need to for supporting advanced AR.
ARCore has Been Launched on Google Pixel and Samsung Galaxy S8
Google cannot stay back when Apple is advancing so much and hence it has come up with ARCore similar to Apple’s ARKit. This is basically a built-in AR platform for the developers. ARCore is now available on Samsung Galaxy 8 phones and on Google Pixel. Currently, Google has also its hands on two AR web browser, one of them will make use of ARCore and the another one will run on IOS and will be supporting ARKit.
Some improvements are on the way occurring with Apple ARKit. It is working on the feature called world tracking which is basically a technique named visual inertial odometry. Majority of the phones have integrated 2D experience as in Pokemon Go. What we are talking about at the moment is upsurged 3D AR experience.
You must have heard a plethora of cases, where the app failed as the entrepreneur rushed with the launch to make sure he’s the one putting inception steps in the market or it failed post launch as the competitor jumped right after their launch. Well, is this your planning to shut down your years of planning and implementation due to someone’s entry? If yes, then my friend you should have never entered. The barrier on others entry and exit is not something which is in your hands but what you have in your hands is to exercise your control on your own app. If the success or failure of others determine your app future, then it’s not they because of whom you failed, it’s wholly and solely you. If you want to stop blaming others and want to take the entire responsibility of your success or failure, then even with 2.8 million apps existent in the app store and the new 1000 apps entering the app store on routine, you can still have a space for your app with flabbergasting mobile app development and make a boom if you have caliber and right attitude.
Well, competition is not always negative, it can drive towards many positive things, make some research on some of the most popular brands. The most popular search engine, Google was not the first one, Facebook the fastest fascination in the market was also not the first social network. Such examples are plenty in the market. Hence, take inspiration and work your way ahead. The app market is always in the scarcity of quality ideas. If you are having any second thoughts for your app launch on the grounds of competition then don’t give a second thought just go on. Let me introduce some of the reasons that will put your fear aside and encourage you to come with your app even with already existing 2.8 million.
1) Competition gives birth to innovation
Have you ever heard that there is no such thing named as innovation left? If yes, then you are partially right. How to earn money online in India is a big question now. Well, when the competition is cutting edge, it automatically gives birth to innovation in the heed of setting the competitors aside and generates as much revenue as you can. If you have established monopoly then there is no driving factor to improvise your product, leaving the users with dissatisfaction and giving them a chance to jump on to the competitor at the very moment they enter the market, giving you a huge fall by a degraded number of users and also degraded revenue figures. Healthy competition is lucrative for both the users and also for the developers as it keeps you updated with new products and new techs.
Recommended post: Do You Know Why Users Loses Interest From Your App?
2) Drift and swift
The decision-making process along with the product completion process gets drifted when you have other companies in the same league running side by side. The research process will be more intense, action will be more precise and the end product will be uplifted quality wise. There will be a competitive study of the product and if it lags back, instant steps will be taken not to make it at par but take it two steps further.
3) Users are at the ample of the eye
Users are the god of gods when competition is head to head. Deceiving the users or availing them with low quality is not going to work anymore with such huge number of apps in the market. Hence, each and every feature and service were given by the mobile app development companies are exactly what users intend.
4) Others mistakes, your lessons
Being first is innovative but carries the risk of committing maximum mistakes. Being next avails you with a guide of mistakes to avoid which makes you perfect in the eye of users and helps you to lure more amount of user attention.
Blimey!!! You have reached the set milestone of download figures what then? Party and celebration, great going buddy. But, to your knowledge the speed through which you had a tremendous rise, you can also have a fall with similar pace. In the intuitive stage, mobile apps get a buzz if proper marketing strategies have been applied and there can be a huge jump in the initial stage. Maintaining the same figures can really drive you bananas.
Over a period of time, the users tend to lose interest from the app and start waving goodbye to it slowly and gradually. If being a mobile app development company, you don’t intend to join the league of the win at the start and lose at the end, then let’s encounter the reasons why users lose interest from your app over some time and what need to be done to redress it.
1) Slow application and stability issues
Patience, the element that every user is extremely short of. Users are keen to explore what’s new and what’s all the new application is all about. When it takes an ample amount of time to load, the interest just vanishes in seconds and users diverge their ways towards competitors. It’s really frustrating to use a slow mobile app that gets the freeze and crash over and over again. Slow performance is the way ahead to no performance and it is one of the basic reasons users leave the app. Users will try once or twice and if the app disappoints then they will leave. Only 16% of users will give more than 2 tries, the rest will leave.
Hence, if your app starts losing its not they who are at fault, it’s you who devastated your own app.
2) Efforts for re-engagement
If you think users will know about your app and they will find you in the app store which is already flooded with 2.8 million apps and the 1000 newbies entering on the daily basis, then my friend you are a zounderkite. Your thought is really gibberish. According to the research, users find the app only when they have some potential issue to redress or certain task to accomplish. Well, ‘where there is a problem, there is an app’ feels good to hear it, right? Now let’s hear the bad side of the same. When the problem is trouble shooted, the app is also shooted out of the mobile. Yes, another major reason for users losing interest from the app. You always need to offer some attractive things that either keep them engaged or bring them back. Here are the bonus points to bring back the users who have uninstalled your app. Discount, bonus funds, constant notification of attractive deals are some of the features that can lure the users back.
3) Bumfuzzling acquisition strategy
You have a full proof plan on your mobile app development plan as to how to acquire users or who are the target audience of the app and how to grab them, right? Well, with all these planning and plotting still things don’t go right then there can possibly be two things behind it. There’s a pitfall in delivering the core value of the app and another thing can be the SEO activities you are doing is not taking you to your desired target. Users will for sure leave the app if the advertising and marketing team fails to showcase the real motive and developers and coders fails to give the right functionality to the app, for sure users are going to lose interest from your mobile app.
The way out to resolve this issue is to diversify the testing budget across varied sources and take a note over the testing period, which traffic source is the best and entails quality output and on the contrary of course leave back the traffic source that don’t live up to the expectation standards and put up the entire budget on the quality ones.
4) Damn, your app has a spam
Apps are meant to make activities easier and we already studied the core values of re-engagement, but there should be an adequate balance between every activity that you undertake. If users get plenty of notifications, then it’s for sure that they are going to push you far away from their mobile phones and their life too. Re-engagement activities should be done in a controlled manner, the user should not feel irritated that they drive you off. In the heed of collecting too much, you can end up having nothing at all. You can take this step, but only when you have created trust and dependability with a good span of time, before it, the activity is really annoying.
A number of cell phones are equal to or we can say more than an existing population of the world, that is 7.5 billion. Paper was the key element to be used for business, transactions, records, processing which is now replaced by desktop, laptops, and cell phones. Employees are no more office specific, in fact, they are incorporating mobile devices and cloud services to accomplish their work. Enterprise mobile apps had some predictions which came out to be true, let’s recall them:
Companies would intend to have more than a single app for their business. Well, it came out to be quite true.
Entire business sector, from gigantic business tycoons to small business musketeers, all will be in need of mobile apps. It’s also a prediction came out to be a reality.
I need an app will be as generic as I want to do a startup. True, isn’t it?
Mobile apps will be more flourished in the sectors of training, sales, HR and internal communications.
Enterprise apps predictions of past years have proved to be totally true and this clearly depicts why you need an enterprise mobile app now. Well, types of enterprise apps are in plethora but let me introduce you with some of the most prevalent ones.
1) Customer support
2) HR management
3) Order management
4) E-mail marketing
5) Content management
6) Customer relationship management
7) Payment processing
8) Enterprise application integration
Well, these are not enough to drive you to have one if you are not having it already. Here are some of the benefits portrayed that will encourage you to right away hire a mobile app development company and get your app ready spontaneously.
1) Cost highly degraded
For any entrepreneur, whether small or big, the cost is a major concern and any deduction in the same is highly acknowledged. There are basically two ways which work in the cost-cutting. The prime factor is work mobility, employees can access the work through enterprise app sitting in any corner, or while traveling or at home. Work is no longer office limited as we discussed above and with enterprise app, efficiency is expanded heavily. Time and money both are saved with these apps. Once these apps are totally over the market, the paper will be extinguished from the market for keeping the records. Paper records will be transformed into mobile forms and data will transfer through mobile apps from the company’s system.
2) Throwing off competition
Innovation is the inspirational factor, whereas its process is driving factor. It is very rightly said that if you can’t oppose them just join them. To make a far distance from winding up, innovation is a step forward. In a clash of businesses, big tycoons can employ the latest tech and conjoin them with the human resource they can maintain their current position thrashing the lower ones even lower. Enterprise apps are the resort out of this issue, staying in tune with the competitor and combating them.
3) Detect errors
Any enterprise or business will not succeed without problem detection and its timely redress. These apps assist in analyzing and reporting which will result in bringing queries. Check them and resolve them. If you are familiar with SEO then probably you would be in the know of detailed analytic and trustworthy reporting. When you are done with the designing phase of your mobile application development and your app is out to use, generate an enticing reporting process for evaluating the performance of the app.
4) Spontaneous decision-making
Decision making involves the presence of all essential members of the company along with related parties, an absence of anyone of them can delay the decision and harm your lucrative business. With enterprise apps, every person is in the know about the functioning despite being physically present or not.
Being a stock market player, it becomes a part and parcel of your life to remain exceedingly alert about the market activities. If mobile app market is ever evolving, then stock market have an even higher evolving rate, it can alter within friction of seconds and dare not miss out the changing trend or you will be taken from sky high to underground low. This makes you understand how important it is to stay updated all the times and don’t miss out any movement. Well, it’s quite understood that you can’t remain active all through the day during market hours but you always have a way out and that is evolution…..evolution of mobile app.
Well, with evolutions also comes along the convenience and in the field of trading industry, this is through trading apps. Mobile application development companies have put up a great effort and have come up with these apps which act like a pro and facilitate you to trade and also receive notifications relating to market activities which you must be in the notice of. Being a market player, if you haven’t been using this, then here are some of the fruitful benefits you can’t resist which mobile apps have brought to the trading industry.
Trading apps are a pro and help the user to manage their assets. Asset management becomes more efficient and smooth with the advent of operational and navigational tools. The major advantages of these tools are that it helps you to manage multiple accounts at a single time. These apps outrage the multitasking abilities of the user.
2) Eradicating geographical barrier
The location is no more a point of a hindrance in share trading. With trading apps, you can trade from any location you want to, without any barrier. As long as you have internet connectivity, there is no time hurdle or geographical hurdle stopping you from being trade king. You can have the constant notice of the performance of your stock by receiving the real-time alert through your mobile application.
3) Highly secure
If you are worried about the security of the transaction details and your funds, then there is no point to worry about. There is no back hand on the part of security if you are using trading apps. Mobile app development agency have come up with an effectively encrypted firewall which helps you to stay miles away from any scam and fraud. You can sleep stress-free at night as all your details are in safe hands.
4) Multi lingual
The majority of Apps for trading are endowed with an easy interface to comfort the user and they come up with the ease of being operated in several languages to help the investor’s trade in the language which he is comfortable with.
5) Reduce cost
Trading apps enable you to trade from the location of your choice and with the need of only internet connectivity and hence it’s a huge trump card in cost saving. You don’t even to hire a broker to trade on your behalf and keep a constant track of your market position as mobile apps do that for you on your behalf.
With all these benefits there is no doubt there mobile apps are the most resourceful tool for today’s trading industry.
If you want to raise the profit bar of stock trading then turn your way in the direction of the mobile app. This avails the plethora of benefits with simple trading, easy processing, tracking of account and evaluating stock market performance. You are always updated with market fluctuation and mutating trends which can upgrade your earning bar.
App development is a tricky business, isn’t it? Yes, probably because of the difficulties and hustle in making the successful app development. There are many important skills that makes the developers an expert in making an innovative and conceptual iOS mobile apps. Just so you know, many iPhone app development company are working on to make an immaculate and creative app that pleases the audience, encourages the customers to use the products or the services that are impelled by the app quality and user friendliness.
Being a professional developer is not a usual task as you have the responsibility to make the foundation of the business or the enterprise the client wishes to have. If you decide to opt a career in a mobile application development that involves high chances of job opportunities, you are one of the smart decision maker who has joined the journey of the ever-rising smartphone era and enormous mobile app usage. As per the latest survey, the job growth of mobile app developers is estimated to be more than 20%. So what does it take to become an iOS app developer?
The statistics and the figures that are associated with the app industry is mind boggling. The mobile app industry generated approximately $44.8 billion in 2016. It is also estimated by 2020, market analysts predict that the global mobile app market could hit $100 billion. That is incredible, isn’t it?
Let’s get into some of the core skills you would need to become a professional developer.
1. Swift Programming Language
We know that Swift is a powerful programming language owned by Apple for developing magnificent mobile applications. It is evident that the language is vast, following subjects are enough to make you grasp a decent understanding of the language and its practicality.
1. Basic Syntax
2. Control Flow (If and Switch Statements)
3. Objective-C Interoperability
4. Error Handling
5. Classes, Inheritance & Initialization
2. Spatial Reasoning
Do you have the ability to re-think in terms of 3D while sighting the spatial relationships between objects is an essential tool for IOS application developers? It becomes important to know when professionals develop interfaces for Apple’s products such as Apple Watch, Apple TV, iPhone, etc.
3. Design Principles
There is no secret for success. Well, sometimes there are set of protocols if followed parallel can create good results. You must have noticed one thing for sure if you are an iPhone user that most popular iOS apps are popular because of their intuitiveness. One of the major reasons is their strict adherence to defined procedures and guidelines.
Before linking networking with app development, come up with an app that has no connectivity with the web. It may be very difficult to name one, as today almost all of the apps interact with web in some way. But, it is important for you to understand the sending and receiving of data over web or networking
5. Core Data
Core Data is a persistence framework developed by Apple for devices run on its iOS platform. This framework mainly operates by storing data on Apple’s devices. For instance, if you have ever played old video games such as Super Mario Bros., remember how frustrating it was to start the game all over again the next time you turned it on.
These factors will be helpful both ways, the companies that want to hire the skillful developers and also to the developers who wishes to be recruited by the authoritative organization especially and specifically because of their expertise. Go on.
Innovations have ruled the market since times immemorial. With the incoming of several new market players in the smartphone category, gaining the market share has become more difficult than ever. However, Apple has always stayed ahead of the rest, and with the introduction of new iPhone 7 and 7 Plus in September this year, it has really shown the world what it takes to be the market leader.
Although the new iPhone 7 and 7 Plus share a design similar to their ancestors, Apple’s latest smartphones have upgraded in every other way possible. There are changes everywhere, from its cameras, storage, processing capacity to even its built.
Related Blog post: What App Developers Can Learn from Apple’s iPhone 7 & 7 Plus
Instead of a regular push button that actually moves, the new iPhone 7 consists of a solid-state Home button that utilizes Apple’s Taptic Engine in order to emulate a click. ‘Taptic’ is a trademark technology by Apple that creates an experience which simulates interaction with the device by mixing the capacitive finger taps with haptic feedback. This means that you don’t need to click the home key anymore, as vibrations delivered via Home key feel like the click of the button without there being any need to actually move any part of the device. This is a significant advantage over regular smartphones, as it reduces the wear out of the product or the risk of the key getting damaged, resulting in a longer life span. The use of solid-state also mean that Apple will be able to integrate the ‘Taptic’ engine with the iOS 10. One must be able to receive the vibration feedback as one uses the iOS or upon the receipt of notification.
Apple also provides the choice of regulating the levels of haptic intensity during the process of setting up of iOS, which can be later changed anytime from the Settings menu. From the innovative practices that we see with each Apple product, it isn’t difficult to infer that the use of a digitized version in favor of mechanical part isn’t a new practice, as Apple’s more recent MacBook Pros also use a solid-state Force Touch trackpad as an alternative to its mechanical counterpart. While not all may agree with the idea of getting rid of the old version of Home key, use of Taptic certainly has enormous benefits over the erstwhile moving system. It is necessary to fulfil Tim Cook’s promise to deliver the water-resistant iPhone 7 and non-mechanical parts will obviously cause less breakages, allowing Apple to create a sealed enclosure.
The use of the new haptic will also provide new opportunities for iOS app developers. Apple has rolled out a new haptic API for all those developers targeting the new hardware on the iPhone 7, allowing them to integrate haptic feedback into their own apps. In fact, we can already see new games using this technology. It remains to be seen when Apple will incorporate it in its MacBook keyboards, which will be a true marvel for the Apple users.
As a developer or a mobile application development company, do you ever worry if the app will not be liked? Of course, you start from the scratch, going through each and every single point that is to be taken care of and does the perfect job. The application development is not at all, the easiest process, comprising of many tiny aspects that needs to fit with the target audience, potential users and the competitors’ model.
In this era of smart phones, businesses ought to have a business mobile app. According to a recent research, 45% of Google searches are done with the help of a mobile device.
Today around 2 billion of people are using smart phones. Approximately it may increase to around 3 billion in 2019. Create a Direct Marketing Channel, Improve Customer Engagement, Stand out from the Competition; Cultivate Customer Loyalty, Build Brand and Recognition are some of the important reasons why mobile apps are crucial portion of any business process.
Let’s go through some of the facts and figures i.e. Data Analytics.
- As per Juniper Research, mobile ecommerce will account for 30% of global ecommerce sales by 2018.
- CMO revealed that 71% of shoppers believe they will get a better deal online than in stores.
- Comscore stated that 80% of consumers use smart phones to shop.
- 79% of smartphone owners use apps every day, as per the survey from TechCrunch.
- 60% of global mobile consumers use their mobile device as their primary source (Internet Retailer).
What is Agile Development?
Agile software development describes a set of principles under which requirements and solutions evolve through the collaborative effort of self-organizing cross-functional teams. Agile Application Development (AAD) is an umbrella term for various methodologies such as Scrum and extreme programming (XP), and represents a way of avoiding this fate.
Not just going with the major end goals, it focuses on incremental goals, and it yields developers the opportunity to modify plans to build an app that will succeed. By frequent delivery of software, developers can get rid of the big gambling all of their resources on the hope that the app they are working to build will appeal to users.
How it works?
Of course, agile development encircles many different methodologies. The process varies depending on the project. Now without paying off many working days to complete a product, which often involves better planning and risk, AAD boosts teams to spend one to four weeks developing basic iterations of an application. Agile methods lie on the adaptive side of this continuum. One tune-in of adaptive development methods is a “Rolling Wave” approach to schedule planning, which identifies and allows for the milestones themselves to change.
Role of AAD
Usually, there are no roles assigned to any specified categories and sectors but a team of 10 or few are fitted into the planning, developing and iterating of the application. Most probably, there will be no ‘Project Leader’ or ‘Project Manager’ because the team is self motivated and that is one of the factors of AAD that distinguishes it- the pros, to be precise.
Benefits of AAD
The agile process allows for unparalleled flexibility and customization during the development cycle of an application. Users can test new iterations and provide feedback. They can also identify potentially successful features that they might not have thought of during the early planning stages.